The Supply Chain Management Analysis 2003 Andersen Consulting 1 The Strategic Alignment Model Information Enablers & Drivers The Market Strategic Response Cultural Capability Leadership Leadership Style Vision Organization Options Change Management Channel Strategy Supply Chain Configuration Operations & Distribution Creating Customer Value Integrating Supply with Demand Execution of Strategy Formulation of Strategy Rules of the Game Playing the Game Internal Capabilities Shaping & Creating “Strategic Supply Chain Alignment”, edited by John Gattorna 2003 Andersen Consulting 2 The most successful supply chains will be those that follow the path to synchronization. From... To Do it yourself Hoard information Focus on what needs to get done Collaborate Share information Focus on where to create value There are four steps on the path to synchronization. Evolution of Successful Supply Chains 2003 Andersen Consulting 3 Supply Chain Strategy Business Strategy Alignment Integrate Collaborate Synchronize Align First, align your company’s supply chain and business strategies. Alignment is achieved when there is consistency between a company#s business strategy and supply chain strategy. Enables (new view) Drives (old view) 2003 Andersen Consulting 4 Integration is the coordination of supply chain activities within the business. Then, coordinate supply chain activities within your enterprise. Integrate Collaborate Synchronize Align Customers Supplier Manufacturer Contract Manufacturer Wholesaler or Distributor Retailer or Dealer Consumer Channel 2003 Andersen Consulting 5 Collaboration is the coordination of supply chain activities between businesses. Next, collaborate with supply chain partners to gain efficiencies between businesses. Integrate Collaborate Synchronize Align Customers Supplier Manufacturer Contract Manufacturer Wholesaler or Distributor Retailer or Dealer Consumer Channel 2003 Andersen Consulting 6 Synchronization is the planning and execution of supply chain activities across the supply chain. Finally, synchronize activities across your entire supply chain in order to compete against other supply chains. Integrate Collaborate Synchronize Align Customers Supplier Manufacturer Contract Manufacturer Wholesaler or Distributor Retailer or Dealer Consumer Channel