西安理工大学工商管理硕士专业学位论文 management. Finally, this paper formulates a strategic guarantee mechanism from three aspects, namely, enhancing the construction of corporate culture, maintaining corporate public relations resources, and promoting the construction of enterprise informatization, so as to provide comprehensive resource guarantee for the target enterprise SR from the formulation to the implementation of corporate strategy. In the process of developing development strategy for SR Company, this paper applies PEST tool, IE matrix, SWOT matrix and other management tools. The research process includes not only the overall strategic command, but also the formulation and implementation of functional strategy commitment, as well as the investment and guarantee of various resources, which can effectively promote the achievement of strategic objectives of the enterprise. For the future development of the enterprise to formulate feasible vision goals, but also for the industry many lack of strategic guidance to provide the necessary development of the enterprise. Key words: Competitive strategy；Development strategy；SWOT analysis III 目录 1 绪论 ......................................................................................................... 1 1.1 研究背景与研究意义 ....................................................................... 1 1.1.1 研究背景 ..................................................................................... 1 1.1.2 研究意义 ..................................................................................... 2 1.2 国内外研究现状 ............................................................................... 3 1.2.1 国外研究现状 ............................................................................. 3 1.2.2 国内研究现状 ............................................................................. 4 1.2.3 研究述评 ..................................................................................... 5 1.3 研究方法与内容 .