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研究报告_2023年保险品牌100强PDF

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Insurance100 2023
The annual report on the most valuable and strongest Insurance brands
March 2023
Contents.
About Brand Finance37
Foreword
David Haigh, Chairman & CEO, Brand Finance
Ranking Analysis9 Brand Value & Brand Strength Analysis10 Brand Value Ranking
Methodology16 1825 Our Services
? 2023 All rights reserved. Brand Finance Plc.
Brand Finance Insurance 100 2023
brandirectory/insurance2 About Brand Finance.
Brand Finance is the world's leading brand
valuation consultancy.
We bridge the gap between marketing and finance
Brand Finance was set up in 1996 with the aim of 'bridging
the gap between marketing and finance'. For more than 25
years, we have helped companies and organisations of all
types to connect their brands to the bottom line.
We quantify the financial value of brands
We put thousands of the world’s biggest brands to the
test every year. Ranking brands across all sectors and
countries, we publish over 100 reports annually.
We offer a unique combination of expertise
Our teams have experience across a wide range of
disciplines from marketing and market research, to
brand strategy and visual identity, to tax and accounting.
We p。。。以下略