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Youth Entrepreneurship Development and the Principle of Effectuation:Evidence from
Mali
青年创业发展和效果推理原则:来自马里的证据.
作者:张衣笙
Author:MAYENTAOKOMANI
导师:骆欣庆教授
Tutor:Professor LUOXINQING
IIYOUTHENTREPRENEURSHIPDEVELOPMENTANDTHEPRINCIPLEOF
EFFECTUATION:EVIDENCEFROMMALI
BY
Komani
Athesis submitted in partial fulfillment
of the requirements for the degree of
Master of Business Administration
(MBA)
at Beijing International Studies University
2023
III ABSTRACT
The issue of entrepreneurship development and job creation in general is a concern for all
developing countries as their first objective is the social and economic development of their
populations.That is even more crucial in the context of African countries,especially Mali,
due to its unique attributes,characterized by a very young population,high unemployment,
few successful entrepreneurship activities,lack of high-quality training together with new
business formation make this topic of research crucially plausible.Malis youth population
face employment challenges.The economy creates fewer jobs than population growth needs.
In addition,the skills acquired through education do not match the market demand.All this
has led to high unemployment.Entrepreneurship in Africa,particularly in the context of Mali,
can be a magic bullet for empowering young people,creating jobs,transforming the economy,
and eradicating poverty.In recent years,interest in entrepreneurship has increased globally as
decision-makers have come to understand the strategic value of entrepreneurship to economic
growth and social development.Diverse ideas about the motivations behind entrepreneurs
actions are available in the subject of entrepreneurship research.These theoretical frameworks
outline the actions and key ways of thinking that entrepreneurs employ while starting new
companies.
The study reviewed some of the key theoretical frameworks and used both qualitative and
quantitative research methods.143young local entrepreneurs participated in a questionnaire
survey to get quantitative data.To gather qualitative data,using the Grounded Theory
approach,40young local business owners from various locations of Maliwere chosen from
the questionnaire survey respondents for interviews using the Grounded Theory approach in
order to better understand their entrepreneurial behavior and perspectives on entrepreneurship
development.The information gathered was used to gain insight into their behavior and,more
specifically,to check for the presence of Effectual Theory principles.The research findings
confirmed several of the key theoretical frameworks.The data revealed particularly
compelling evidence of effective entrepreneurial practices,bolstering the Theory of
Effectuation as a paradigm for new company development in Mali.The purpose of this paper
iiiis to highlight the significance of the principle of effectuation and its role in Malis youth
entrepreneurial process.According to the survey,local young entrepreneurs follow or apply
the effectuation principle in the development of their entrepreneurial ventures.
Keywords:Effectuation theory,Youth entrepreneurship,Mali,Entrepreneurship
development.
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