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The state of CTV in 2023 01
Connected TV evolves in the ad mix as old challenges fade
and new tech enters the picture
Television has become a fully
In this new State of the Industry report,
Modern Retail, Digiday and MNTN
explore how advertisers are setting
goals for CTV in the second half of the
year, what revenue and budget look
like around connected TV channels —
now and in the year to come — and
which formats and team structures are
TV teams. Beyond that, we’ll address
the changing natures of challenges,
interconnected, wide-open space
for audiences, with the very nature of
sight, sound and motion on a screen
now multifaceted and distributable
across any number of devices.
including inventory fragmentation and
costs, and how partnerships continue
to occupy a central place in the
success of CTV advertising teams.
Audiences’ underlying concepts of
what TV comprises in the ?rst place
have been radically transformed by the in play as they deploy and optimize
technology they use daily.
CTV creative across channels.
In the midst of this transformation,
when it comes to advertisers,
At the center of this third installment
in our annual state-of series is a new
survey of mor。。。以下略