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1H 2023
VIDEO MARKETPLACE REPORT
THEGROWTH OFHYBRID VIDEO ONDEMAND
The FreeWheel Video Marketplace Report (VMR) highlights the changing
dynamics of how enterprise-class content owners and distributors are
monetizing premium digital video content.
The data set used for this report is one of the largest available on the usage
and monetization of professional, rights-managed ad-supported video content
worldwide and is based on aggregated advertising data collected through
the FreeWheel platform.
In this edition of the VMR, we explore video advertising trends for the ?rst
half of 2023 (1H 2023). This report includes ?ndings that build on the insights
unveiled in the previous VMR (2H 2022) and will include new insights for the
United States (U.S.) and Europe (EUR).*
1H 2023
#FreeWheelVMR
*European countries included: Belgium, Estonia, Finland, France, Germany, Italy, Latvia, Lithuania,
Netherlands, Spain, Nordics, and the United Kingdom
TABLEOFCONTENTS
Introduction ...........4
Key Takeaways .........。。。以下略