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THE IMPACT OF
BODILY AUTONOMY
ON BRAND
MARKETING
AUTHORS
LaToy a Christ ia n
Rachel Low enstein
Whit ney Fishm an Zem ber
Silvia Santos
Am and a Knip fing
Rita Ibarra
Ja cquely nn Da y
Sy lvja Zolotov
THE IMPACT OF
BODILY AUTONOMY
ON BRAND
MARKETING
TABLE OF CONTENTS1 SUMMARY2 INTRO3ABOUT THE STUDY4 KEY FINDINGS
No. 1PEOPLE & THE EXPERIENCE DIVIDE
No. 2 MEDIA, THE LOSS OF PRIVACY, & AN EROSION OF TRUST
No. 3 BRANDS & THE DEATH OF THE EMPOWERMENT CAMPAIGN5 811 1315 WHAT THIS MEANS FOR MARKETERS
AUTHORS
THE IMPACT OF
BODILY AUTONOMY
ON BRAND
MARKETING
SUMMARY
Over the last fewyears, we’ve seen women’s rights
specifically around bodily autonomy increasingly in the
news. The United Nations defines bodily autonomy as a
human right and as [having] the power and agency to
make choicesover our bodiesand futures, without
violence or coercion. Given that bodily autonomy is at
the core of a woman’s basic rights to equality, privacy, and
bodily integrity, it is critical to understand what is at
stake, how consumers feelabout the issue, and the
implications it has for other basic human rights.
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