01.创意阐述 Concept BACKGROUND背景 Digital Transformation 数字转型 在“创新驱动发展”战略的指引下，中国正成为技术创新驱动企业数字化转型的绝佳舞台，这为微软、合作伙伴、开发者生态系统带来了广阔的发展机遇。 Under the strategy of innovation-driven development, China is becoming the perfect stage for tech innovation driven company and their digital transformation, which brings MS, partners, developer ecosystem with vast development prospect. 合体的目的是希望能把客户和合作伙伴放在一起，把生意和技术融合。 在云的前提下，消除客户和合作伙伴的界线。 Integration is proposed in the hope joining client with partner, business with tech. Under the premise of Cloud, eliminate the boundary between client and partner. 客户 Client 生意 Business 合作伙伴 Partner 技术 Tech 这是INSPIRE与IGNITE的第一次合体 This is the integration of INSPIRE and IGNITE for the 1st time INGITE CHINA INSPIRE CHINA 如何在数字化转型环境下，进一步开发中国市场，一起发力 How to further development China market and make a joint move under digital transformation. 微软希望获得合作商们的支持 MS wishes for the support from partners 微软希望获得开发者们的支持 MS wishes for the support from developers 如何在“云”中结合新旧产品和服务，本地化全球领先的技术 How to combine new and existed product and service in “cloud”, localize world-leading tech DIGITAL TRANSFORMATION数字转型 IGNITE CHINA INSPIRE CHINA THINKING：商业共赢+技术融合=？ 试想：Business Win-win +Tech Integration=? TECHNOLOGY 技术生态 BUSINESS 商业策略 KEYWORDS：共赢 Win-win KEYWORDS：融合 Integration