摘要
党的十九大报告将“乡村振兴战略”并列为决胜全面建成小康社会需要实施
的七大战略之一，发展农村文化产业是实施乡村振兴战略的有力抓手。农村文化
服务业是农村文化产业的核心组成部分，能够较全面反映农村文化产业整体发展
情况。由于农村经济及地理位置等条件的限制，农村文化服务业在发展过程中存
在产业发展定位不明确、文化内涵深度挖掘不够、文化服务资源分布不均衡等问
题。农村文化服务业发展策略的研究有助于对未来如何保护传承农村文化、发展
文化服务业提出针对性的建议，助力乡村振兴。
本文结合场景理论设计农村文化服务业发展水平评价指标体系和影响因素
指标体系。首先使用熵值法测算农村文化服务业发展水平，并通过核密度分析和
冷热点分析研究农村文化服务业建设的时空分布格局特征；其次使用灰色关联度
法分析探讨各影响因素与农村文化服务业发展水平的关联情况；最后选取农村文
化服务发展水平较高和较差的两个县作为典型区域，通过 PostgreSQL平台分析人
口分布与文化服务业空间分布匹配情况。研究发现：不同区域之间农村文化服务
业发展水平及空间分布有较大差异；与农村文化服务发展水平关联度最高的因素
是市场需求和人才资源；农村文化服务业发展水平不同的区域人均文化服务资源
占有量和文化服务质量呈现两极分化趋势。
基于以上分析提出农村文化服务业发展策略，为乡村振兴背景下的农村文化
服务业发展提供建议：一是政府主导，优化农村文化服务业资源配置；二是企业
参与，丰富农村文化服务资源供给；三是政企合作，打造有利于农村文化服务业
发展的场景；四是社会共治，完善农村文化服务发展体系。
关键词：乡村振兴；农村文化服务业；场景理论；时空分异；灰色关联分析
I
Abstract
The report of the 19th National Congress of the Communist Party of China listed
the "Rural Revitalization Strategy" as one of the seven strategies needed to win the
decisive victory in building a well-off society in an all-round way. Developing rural
cultural industry is a powerful starting point for implementing the strategy of Rural
Revitalization. Rural cultural service industry is the core component of rural cultural
industry, which can comprehensively reflect the overall development of rural cultural
industry. Due to the limitations of rural economy and geographical location, there are
some problems in the development of rural cultural service industry, such as unclear
industrialdevelopmentpositioning,insufficientin-depthexcavationofcultural
connotation, uneven distribution of cultural service resources and so on. The research
on the development strategy of rural cultural service industry will help to put forward
targeted suggestions on how to protect and inherit rural culture and develop cultural
service industry in the future.
This dissertation designs the evaluation index system of the development level and
influencing factors for the development index system of rural cultural service industry
combined with the scene theory. Firstly, the entropy method is used to measure the
development level of rural culturalservice industry, and the spatial and temporal
distribution pattern characteristics of rural cultural service industry construction are
studied through kernel density analysis and hot-spot analysis. Finally, two counties with
relatively high and poor rural cultural service development levels were selected as
typical areas, and the matching between population distribution and cultural service
industry spatial distribution was analyzed through the PostgreSQL platform. The study
found that there are great differences in the development level and spatial distribution
of the rural cultural service industry between different regions. The factors most closely
related to the development level of rural cultural services are market demand and human
resources. The regional per capita cultural service resources and cultural service quality
show a trend of polarization in regions with different development levels of rural cultural
service industry.
It puts forward the development strategy of rural cultural service industry and
provides suggestions for the development of rural cultural service industry under the
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