目
录
目录
摘要.........................I
英文摘要.....................III
1引言....................1
1.1研究背景..................1
1.2研究的目的及意义...............2
1.2.1研究的目的....................2
1.2.2研究的意义....................2
1.3国内外研究综述...................3
1.3.1国外研究综述................3
1.3.2国内研究综述................4
1.3.3研究评述..................5
1.4研究的内容及方法...............6
1.4.1研究的内容....................6
1.4.2研究的方法....................6
1.5研究路线..................7
2相关概念界定及理论基础.................8
2.1相关概念界定.................8
2.1.1农商银行..................8
2.1.2战略...................8
2.2理论基础..................8
2.2.1战略管理理论................8
2.2.2PEST分析法...................9
2.2.3SWOT分析法.................9
2.3本章小结.......................10
3菏泽市某某农商银行战略发展现状及存在的问题...............11
3.1菏泽市某某农商银行发展现状.............11
3.1.1菏泽市某某农商银行发展历程.............11
3.1.2菏泽市某某农商银行主营业务现状...........11
3.1.3菏泽市某某农商银行组织结构.............12
3.1.4菏泽市某某农商银行人员结构.............13
3.1.5菏泽市某某农商银行经营效益.............14
3.2菏泽市某某农商银行战略发展存在问题..........14
3.2.1线上线下结合不充分...............15
3.2.2业务创新不足.....................15
3.2.3专业人才短缺.....................16
I
东北农业大学工商管理硕士学位论文
3.2.4网络化战略缺失.................17
3.2.5互联网金融的风险防范能力较低...............18
3.3本章小结.......................18
4菏泽市某某农商银行发展环境分析............19
4.1外部环境分析......................19
4.1.1政策环境................19
4.1.2经济环境................20
4.1.3社会环境................20
4.1.4技术环境................21
4.2内部环境分析......................21
4.2.1优势分析................21
4.2.2劣势分析................22
4.2.3机遇分析................23
4.2.4挑战分析................24
4.2.5矩阵分析................25
4.3本章小结.......................26
5菏泽市某某农商银行发展战略制定与实施保障............27
5.1战略目标.......................27
5.2战略制定.......................28
5.2.1产品战略................28
5.2.2渠道战略................28
5.2.3人才战略................28
5.2.4风险管理战略.....................29
5.3战略保障.......................30
5.3.1增强业务的创新.................30
5.3.2充分整合线上线下资源..................30
5.3.3注重人才的引进与能力的提升.............31
5.3.4提升网上银行建设水平..................31
5.3.5不断提升互联网金融的风险防范能力..............32
5.4本章小结.......................33
6结论与展望...................34
6.1结论........................34
6.2展望...................34
致谢......................36
参考文献.....................37
附录......................41
II
CONTENTS
CONTENTS
AbstractinChines.....................I
AbstractinEnglish.................III
1Introduction.....................1
1.1Background.......................1
1.2Purposeandsignificanceofthestudy...............2
1.2.1Purposeofthestudy...............2
1.2.2Significanceofthestudy..............2
1.3ReviewofDomesticandForeignStudies...............3
1.3.1Overviewofdomesticresearch..................4
1.3.2SummaryofForeignStudies...............3
1.4ContentsandMethodsoftheStudy............6
1.4.1Contentofresearch.................6
1.4.2Researchmethods...................6
1.5ResearchRoute.................7
2Conceptualdefinitionandtheoreticalbasis...............7
2.1Relevantconceptualdefinitions.................8
2.1.1Bankofagricultureandcommerce.................8
2.1.2Strategy......................8
2.2Theoreticalprinciple...............8
2.2.1StrategicManagementTheory............8
2.2.2PESTanalysis..................8
2.2.3SWOTanalysis................9
3TheDevelopmentStatusandProblemsofSo-soAgriculturalCommercialBankinHeze
City.......................11
3.1TheDevelopmentProfileofSo-soAgriculturalCommercialBankinHezeCity.....11
3.1.1TheDevelopmentCourseofSo-soAgriculturalCommercialBankinHezeCity....11
3.1.2MainBusinessStatusofSo-soAgriculturalCommercialBankinHezeCity....11
3.1.3OrganizationStructureofSo-soAgriculturalCommercialBankinHezeCity........12
3.1.4ThePersonnelStructureofSo-soAgriculturalCommercialBankinHezeCity......13
3.1.5OperatingBenefitofSo-soAgriculturalCommercialBankinHezeCity.........14
3.2ProblemsexistinthedevelopmentofcertainagriculturalandcommercialbanksinHeze
City........................14
3.2.1Insufficientcombinationoflineandline..............15
3.2.2Insufficientbusinessinnovation..............15
3.2.3Lackofprofessionals..................16
3.2.4LackofNetworkStrategy..................27
III