南京邮电大学学位论文原创性声明
本人声明所呈交的学位论文是我个人在导师指导下进行的研究工作及取得的研究成果。
尽我所知，除了文中特别加以标注和致谢的地方外，论文中不包含其他人已经发表或撰写过
的研究成果，也不包含为获得南京邮电大学或其它教育机构的学位或证书而使用过的材料。
与我一同工作的同志对本研究所做的任何贡献均已在论文中作了明确的说明并表示了谢意。
本人学位论文及涉及相关资料若有不实，愿意承担一切相关的法律责任。
研究生学号：1319115821研究生签名：_____________日期：2022年5月16日
南京邮电大学学位论文使用授权声明
本人授权南京邮电大学可以保留并向国家有关部门或机构送交论文的复印件和电子文档；
允许论文被查阅和借阅；可以将学位论文的全部或部分内容编入有关数据库进行检索；可以
采用影印、缩印或扫描等复制手段保存、汇编本学位论文。本文电子文档的内容和纸质论文
的内容相一致。论文的公布（包括刊登）授权南京邮电大学研究生院办理。
涉密学位论文在解密后适用本授权书。
研究生签名：_______导师签名：____________日期：2022年5月16日
I
摘要
随着数字经济时代的到来，通信工程咨询设计企业（本文简称通信设计企业）普遍已经
意识到数字化转型的重要性，逐步将数字化转型纳入管理的决策层面、执行层面、操作层面
进行深入推进。但是该类企业数字化转型缺乏可以对标的成熟度评价标准，导致数字化转型
工作带有探索、尝试特点，容易走入转型的误区，造成资源的浪费，有必要开展数字化转型
成熟度评价方法的研究，为企业数字化转型管理提供诊断工具。
本文首先分析了通信设计企业数字化转型的研究背景，包含外部环境的数字化变革环境
和内部管理数字化转型的诉求，提出转型成熟度评估是当前通信设计企业转型的比较紧迫的
一项理论研究与实践相结合的综合任务；也是转型的考核和评估方法的依据，有利于推动企
业数字化转型工作的深入开展。并基于当前企业数字化转型理论、转型成熟度理论的梳理和
企业实践方案进行了整合研究，分析了数字化转型与传统信息化的区别，以定位转型的工作
重点。提出了评估模型设计的思路：对外“赋能”与对内“聚能”的结合；管理决策层（后
台）、执行层（中台）和操作层（前台）相结合”；电子化、互联化、数字化的数字化转型
演进路径。提出了一套面向通信设计企业的转型成熟度评估指标体系，该指标体系按照管理
层级理论、AHP层次分析法将通信设计企业的数字化转型划分为准则层、子准则层和指标层，
通信设计企业署名典型的项目型企业，因此在指标搭建的过程中紧密围绕通信设计企业项目
全生命周期特点开展分析，并根据德尔菲法、AHP层次分析法、问卷调查法的综合运用得出
了指标权重数值。按照此指标体系对 A企业进行数字化转型的成熟度诊断，有针对性地为 A
企业提出了 16项数字化转型管理改进的建议。
关键词:数字经济；数字化转型；成熟度；评估方法
II
Abstract
With the advent of the era of digital economy, communication engineering consulting and design
enterprises (hereinafter referred to as communication design enterprises) have generally realized the
importanceof digitaltransformation, andgraduallybring digitaltransformation intothe
decision-making level, implementation level and operation level of management for in-depth
promotion. However, the digital transformation of such enterprises lacks the maturity evaluation
standard that can be compared with the target, which leads to the characteristics of exploration and
attempt in the digital transformation work, which is easy to enter the misunderstanding of
transformation and cause a waste of resources. It is necessary to carry out the research on the
maturity evaluation method of digital transformation and provide diagnostic tools for enterprise
digital transformation management.
Firstly, this paper analyzes the research background of the digital transformation of communication
design enterprises, including the demands of the digital transformation environment of the external
environment and the digital transformation of internal management, and puts forward that the
transformation maturity evaluation is an urgent comprehensive task of combining theoretical
research and practice in the transformation of communication design enterprises; It is also the basis
for the assessment and evaluation methods of transformation, and is conducive to promoting the
in-depth development of enterprise digital transformation. Based on the combing of current
enterprise digital transformation theory, transformation maturity theory and enterprise practice
scheme, thispaper analyzes thedifferences between digitaltransformation and traditional
informatization, so as to locate the focus of transformation. The design idea of evaluation model is
put forward: the combination of external "empowerment" and internal "energy accumulation";
"Combination of management decision-making layer (background), executive layer (middle stage)
and operation layer (front stage)"; Digital transformation and evolution path of electronization,
interconnection and digitization. A set of transformation maturity evaluation index system for
communication design enterprises is proposed. The index system divides the digital transformation
of communication design enterprises into criterion layer, sub criterion layer and index layer
according to the management level theory and AHP analytic hierarchy process. Communication
design enterprises sign typical project-based enterprises. Therefore, in the processof index
construction, the analysis is carried out closely around the characteristics of the whole project life
cycle of communication design enterprises, The index weight value is obtained according to the
comprehensive application of Delphi method, AHP analytic hierarchy process and questionnaire
survey method. According to this index system, this paper diagnoses the maturity of digital
transformation of enterprise a, and puts forward 16 suggestions for the improvement of digital
transformation management for enterprise a.
Key words: Digital economy; Digital transformation; Maturity; Evaluation method
III