独创性声明
学位论文作者签名：
年
月
日
本学位论文作者完全了解学校有关保留、使用学位论文的规定，即：学校有权保
留并向国家有关部门或机构送交论文的复印件和电子版，允许论文被查阅和借阅。本
人授权华中科技大学可以将本学位论文的全部或部分内容编入有关数据库进行检索，
可以采用影印、缩印或扫描等复制手段保存和汇编本学位论文。
在
年解密后适用本授权书。
（请在以上方框内打“√”）
年
月
日
年
月
日
摘要
随着世界人口老龄化程度增大，人类健康意识的日益提升和国家对医疗行业政
策扶持的带动下，医疗器械产业迅猛发展，越来越多的外资企业和国内企业加入该前
景广阔的行业参与竞争。专注于健康科技领域并拥有 120多年辉煌历史的鹏程公司，
凭借其敏锐的市场洞察力和消费者临床数据，抓住令人振奋的市场机遇。上世纪 80
年代鹏程公司就在中国成立了合资公司。秉承长期扎根中国的信念，鹏程公司在苏州
工业园正式落户成立于 2010年 01月 07日。经营范围包括6830 X射线设备、6823
超声仪器以及相关医用医疗设备。同年 9月，中国被定义为鹏程公司的第二个“本
土市场”，在全球化战略规划上迈进了一大步。
在这样的一个宏观环境和公司战略要求下推动项目在地化的速度，深度以及广
度，目的就是要以更快的速度，更低的价格，更好的质量抢占中国市场。根据项目风
险管理的基本理论对玉兰在地化项目风险管理进行识别，评估，制定相应应对策略以
及监控。首先对在地化项目风险管理的 6种影响因素进行分析和阐述，分别为技术，
财务，管理，质量，生产和政治。然后对识别的风险项进行评估，评估出重大和严重
度高的风险项。接着制定应对的方法和应对策略。最后监控已采取风险应对策略的风
险项状态，防止风险影响到项目正常进展，将风险控制在可接受的范围。如何进行在
地化项目的风险识别和管理，制定应对策略对鹏程公司来说具有非凡的意义。也希望
对相似的跨国企业的在地化项目风险管理提供一些参考。
关键词：医疗器械；在地化项目；风险管理
I
Abstract
With the aging of the world's population, the increasing awareness of human health
and the national policy support for the medical industry, the rapid development of the
medical device industry, more and more foreign enterprises, and domestic enterprises to join
the promising industry to participate in the competition. With a history of more than 120
years and a focus on health technology, Pengcheng is able to seize exciting market
opportunities with its keen market insights and consumer clinical data.Pengcheng set up
a joint venture in China in the 1980s. Adhering to the belief that long-term roots in China,
Pengcheng company was formally established in Suzhou Industrial Park on January 7, 2010.
The scope of business includes 6830 X-ray equipment, 6823 ultrasound equipment and
related medical equipment. In September of the same year, China was defined as the second
"local market" of Pengcheng, a big step forward in the global strategic planning.
In such a macro environment and the company's strategic requirements to promote the
speed, depth and breadth of local projects, the purpose is to seize the Chinese market with
faster speed, lower price, and better quality. Based on the role and experience of project
manager in Pengcheng Company, according to the basic theory of project management, the
author identifies and evaluates the risk management of Yulan's local chemical project and
makes corresponding coping strategies and monitoring. First, six factors affecting the risk
management of localized projects are analyzed and elaborated, which are technical risk,
financial risk, management risk, quality risk, production risk and political risk. Then the
identified risks are evaluated, and the significant and severe risks are evaluated. Then
develop coping methods and coping strategies. Finally, monitor the status of risk items that
have adopted risk response strategies to prevent risks from affecting the normal progress of
the project and control risks in an acceptable range. How to identify and manage the risk of
local project and formulate the coping strategy is of great significance to Pengcheng. We
also hope to provide some references for the risk management of local localization projects
of similar multinational enterprises.
.
Keywords: Medical devices, Project localization, Risk management
II