TableofContentsofTable
InaNutshell:ExecutiveSummary ExecutiveNutshell:aIn3
Methodology 4
KeyFinding1 1FindingKey5
AIAmbitionsandObstaclesAreUniversalinMarketing UniversalAreAIAmbitionsandObstacles
KeyFinding2 FindingKey8
MarketingandDataScienceAlignmentisElusive andDataMarketing
KeyFinding3 FindingKey11
DespiteDataEfforts,ManyMarketersFeel"Guesswork"GuidesDecisions FeelMarketersManyEfforts,DataDespite
KeyFinding4 FindingKey13
GoodbyeActionableInsights–MarketersCraveImpactfulPredictionsSpecifictoKPIs SpecifictoImpactfulPredictionsCraveInsights–MarketersActionableGoodbye
KeyFinding5 FindingKey15
ProveMarketingROIEfficientlyWithNewAIApproaches MarketingProve
AdditionalResources Additional18
AboutPecan About19
2InaNutshell:ExecutiveSummaryExecutiveNutshell:aIn
Theideaoflookingintothefutureisbeguiling.That’sespeciallytrueformarketingteams,teams,marketingfortrueespeciallyThat’sbeguiling.isfuturetheintolookingofideaThe
whomustanticipatecustomers’interestsandbehaviortoachievetheirgoals.Yet,despitedespiteYet,goals.theirachievetobehaviorandinterestscustomers’anticipatemustwho
thegrowingavailabilityofAI-poweredtechnologiesthatbringthatknowledgeofthefuturefuturetheofknowledgethatbringthattechnologiesAI-poweredofavailabilitygrowingthe
withingrasp,manymarketersarestillintheearlydaysofformulatingtheirAIstrategies.strategies.AItheirformulatingofdaysearlytheinstillaremarketersmanygrasp,within
They’reseekingmorevalueandresultsfromtheirexperimentationwithAI. AI.withexperimentationtheirfromresultsandvaluemoreseekingThey’re
Oursurveyof250U.S.marketingexecutivesatcompanieswithaminimumannualrevenuerevenueannualminimumawithcompaniesatexecutivesmarketingU.S.250ofsurveyOur
of$100MshowsthatwhileinterestinthepotentialofAI-basedpredictiveanalyticsisquitequiteisanalyticspredictiveAI-basedofpotentialtheininterestwhilethatshows$100Mof
strong,marketingteamsfacevariouschallengesinfullyadoptingthistechnology.WithnonoWithtechnology.thisadoptingfullyinchallengesvariousfaceteamsmarketingstrong,
universalplaybookavailableforintegratingdatascienceintomarketing,variousapproachesapproachesvariousmarketing,intosciencedataintegratingforavailableplaybookuniversal
haveevolved,withvaryingsuccesslevels. levels.successvaryingwithevolved,have
Thesurveyfindingsreflectthiscomplexsituation,buttheyalsoprovideinspirationforforinspirationprovidealsotheybutsituation,complexthisreflectfindingssurveyThe
marketingteamsandleaderstacklingchallengeswithAI,regardlessofwheretheymightbebemighttheywhereofregardlessAI,withchallengestacklingleadersandteamsmarketing
ontheadoptioncurve.Oursurveyresultsrevealthatinitiativesrequires<br>significantinvestmentsofpeople,finances,DevelopingnewLauncheda<br>andtimewithlittlemarginforerror.Marketproductsand/orservices38%88%newproduct<br>researchofferstargetedinsightsthatdirectly<br>addressthesechallengesinordertodeliver<br>measurableresults.<br>EnteringEntereda<br>newmarkets38%85%newmarket<br>ofbusinessesreport<br>apositiveROIfrom<br>95%marketresearch<br>RetainingcurrentcustomersIncreased<br>(e.g.,loyalty)36%89%customerretention<br>ofbusinessesIncreasingEnteredan<br>reportanROIofmarketshare36%85%adjacentmarket<br>86%morethan4x<br>(n=255)(n=399)(n=73-122)<br>(c)2022HanoverResearch5<br>CORWP0622; Where zlm=;0814lcl2022年市场研究现状报告PDF<br>sea-levelrise.Projectionsindicatethatglaciersinone-thirdofWorldHeritageglacierized<br>siteswilldisappearby2050regardlessoftheappliedclimatescenarioandglaciersin<br>aroundhalfofallsitescouldalmostentirelydisappearby2100inabusiness-as-usual<br>emissionsscenario.Limitingglobal<br>warmingto<br>Themostimportantprotectivemeasuretocounteractsubstantialglacierretreatworldwide1.5°C<br>istodrasticallyreducegreenhousegasemissions.Ifemissionsaredrasticallycuttolimitcouldsaveglaciers<br>globalwarmingto1.5°Crelativetopre-industriallevels,glaciersintwo-thirdsofWorldin2/3ofWorld<br>Heritagesitescouldbesaved.Atsitelevel,adaptativemeasuresneedtobestrengthenedHeritagesites<br>torespondtoinevitableglacierchangesinthenearfuture.Theseincludeidentifying<br>knowledgegapsandimprovingmonitoringnetworks,designingandimplementingearly<br>warninganddisasterriskreductionmeasures,makingglaciersafocusoftargetedpolicy,<br>andpromotingknowledgeexchange,stakeholderengagementandcommunication.<br>Thesuccessfulimplementationofthesemeasuresrequiresthemobilizationofkey<br>stakeholders(e.g.,governments,civilsociety,IndigenousPeoples,localcommunitiesand<br>theprivatesector)todevelopsustainablefinancingandinvestments,notablythroughthe<br>establishmentofaninternationalfundforglacierresearchandmonitoring.<br>“Sincewarsbegininthe<br>mindsofmenandwomen,<br>itisinthemindsofmenand<br>womenthatthedefencesof<br>peacemustbeconstructed.”<br>3WorldHeritageGlaciers<br>SentinelsofclimatechangeWorldHeritageGlaciersSentinelsofclimatechange<br>Contents<br>ShortSummary___________________________________________________________________4<br>1WorldHeritageglaciers:keystonesoflife_________________________________6<br>1.1ThecriticalimportanceofglaciersforsustaininglifeonEarth______________6<br>1.2Thedynamicsofglaciers_______________________________________________7<br>1.3WorldHeritagesites:hostingsomeoftheplanet’smosticonic<br>glaciers__________________________________________________________________10<br>2WorldHeritageglaciersinachangingclimate__________________________16<br>2.1Glaciersinawarmingclimate_________________________________________16<br>2.2Significanticemasslossandsea-levelriseintheearly21stcentury__17<br>2.3WorldHeritageglaciers’acceleratedmelting________________________22<br>2.4DisappearingWorldHeritageglaciers________________________________23<br>3Limitingglobalwarmingto1.5°C:acriticalactiontoprotectWorld<br>Heritageglaciers________________________________________________________25<br>4Conclusion_____________________________________________________________________29<br>5References_________________________________________________________________30<br>6RelevantUNESCOpolicies,strategiesandguidelinesonWorldHeritage,<br>glaciersandclimateaction______________________________________________32<br>5; Where zlm=;<br><br>glaciersandclimateaction______________________________________________32<br><br><br>5<br><br><br>请参阅最后一页的重要声明<br>sXgViYmU8ZoWpOnMbRaO9PsQmMoMnPeRmMpOiNqRnO9PqRxPxNmOrQNZrQtR<br>宏观经济研究<br>宏观深度报告<br>2022年机遇与风险同在，我们的使命就是寻找不确定性中的确定性。2022年全球最大的<br>风险事件或将来自于美联储提前收紧货币政策及新冠疫情的演变。中国最大的投资机遇将蕴<br>藏在逆周期调节政策的释放及朱格拉周期启动下先进制造业和新兴产业的快速发展。<br>具体而言，2022年全球和中国或有以下十大重要事件和趋势：<br>一、G2分化：美国经济较强，政策收紧，中国经济较弱，政策宽松<br>美国经济相对较强，政策料将收紧。随着新冠疫情对经济的冲击逐步降低，美国前三季<br>度GDP环比折年率分别为6.3%、6.7%和2.3%，预计全年增长率在5.5%以上，超出2020年<br>底各大机构预期。经济重新开放叠加超大规模财政货币政策刺激下，内外需求旺盛势头不减，<br>消费已反弹回疫情前水平，进出口额连破纪录，就业市场稳步恢复，劳动力供不应求问题凸<br>显。供应链瓶颈虽仍给供给侧带来压力，通胀居高不下。尽管财政补贴退坡，货币政策收敛，<br>但美国消费、就业等动能仍有望维持平稳，无失速风险。这一背景下，美联储将重心从就业<br>促进转向了通胀控制，2021年12月议息会议上释放了非常鹰派的论调：点阵图显示今年和<br>明年各有3次加息，专题讨论上重点谈及了缩表的相关事宜，预计缩表也可能尽快开启。<br>中国经济增速有所放缓，面临新的下行压力。2021年