Shanghai International Studies University
THE RESEARCH ON IMPROVEMENT STRATEGY OF
HEYTEA’S SOCIAL MEDIA MARKETING
A Thesis Submitted to School of Business and Management
In Partial Fulfillment of Requirements for
Master of Business Administration
By
Zong Zhong
Under Supervision of Han Yaojun
MAY 2021


答辩委员会成员
主席：石金涛
成员：刘宏、范徵
。。。以下略