重庆理工大学
学位论文原创性声明
本人郑重声明：所呈交的学位论文是本人在导师的指导下，独立进行研究所
取得的成果。除文中特别加以标注引用的内容外，本论文不包含任何其他个人或
集体已经发表或撰写的成果、作品。对本文的研究作出重要贡献的集体和个人，
均已在文中以明确方式标明。
本人承担本声明的法律后果。
作者签名：
日期：2022年 6月 15日
学位论文使用授权声明
本学位论文作者完全了解学校有关保留、使用学位论文的规定，同意学校保
留并向国家有关部门或机构送交论文的复印件和电子版，允许论文被查阅和借阅。
本人授权重庆理工大学可以将本学位论文的全部或部分内容编入有关数据库进行
检索，可以采用影印、缩印或扫描等复制手段保存和汇编本学位论文。
本学位论文属于（请在以下相应方框内打“√”）：
1.保密□，在
2.不保密?。
年解密后适用本授权书。
作者签名：
导师签名：
日期：2022年 6月 15日
日期：2022年 6月 15日

摘要
摘要
商贸流通企业作为“纽带”连接着生产端与消费端，在国民经济发展的大部分时
期，商贸流通企业都扮演极其重要的角色。即便在改革开放前的计划经济时代，商贸
流通企业在整个国家经济体系中仍然有着不可估量的地位。
改革开放后，经过 40多年的发展，商贸流通业在国民经济中的重要性也愈发凸
显。虽商贸流通企业获得了巨大的成长与发展，但商贸流通所存在的短板也很突出，
如长期位于供应链底层，盈利微弱；企业无自身产品，无新颖经营模式，无核心竞争
力（技术），依然停留在一买一卖的原始阶段；观念、体制落后；粗放式经营等。
随着改革开放释放的红利逐步减少，中国经济也处在经济新常态、中美贸易摩擦
加剧的大背景下，商贸流通企业经营增速已明显放缓。并且互联网巨头已对商贸流通
业虎视眈眈，它们借助高速互联网、智能手机的普及，大数据技术及人工智能技术的
发展，大力发展电商平台、线上购物，给商贸流通业造成前所未有的挑战。与此同时，
面对新型商业模式：购物中心（shopping mall）、各类商业综合体、遍地开花的社区
商店，普通商贸流通企业显得毫无还手之力，因此普通商贸流通企业的升级势在必行。
本文以商贸流通企业 R公司为研究的对象，结合 R公司食材配送、菜市场及超
市便利店三大经营业态特点。运用 SWOT分析法、PEST分析法、转型升级理论、产
业链理论等经济学、管理学理论。对 R公司的经营环境、经营状况等的进行分析，
梳理出企业升级存在问题及原因，从而进一步提出 R公司业务升级的策略，并根据 R
公司的业务升级的研究结果，为一般商贸流通企业提炼出普适性的业务升级策略建
议。
关键词：商贸流通；业务升级策略；R公司
I

Abstract
Abstract
As a "link", commercial circulation enterprises connect the production end and the
consumption end, no matter in any period of national economic development, commercial
circulation enterprises play an extremely important role. Even in the planned economy
era before the reform and opening up, commercial circulation enterprises still play an
inestimable role in the whole national economic system.
After the reform and opening up, after more than 40 years of development, the
importance of trade circulation in the national economy is increasingly prominent.
Although commercial circulation enterprises have achieved tremendous growth and
development, their shortcomings are also prominent. For example, they are located at the
bottom of the supply chain for a long time and their profits are weak. The enterprise has no
own products, no new business model, no core competitiveness (technology), still stay in
the original stage of one buy one sell; Backward concept and system; Extensive
management, etc.
As the dividend from reform and opening-up gradually diminishes, the Chinese
economy is in the new normal and china-us trade frictions are intensifying. The growth rate
of business circulation enterprises has slowed down significantly. In addition, Internet
giants have been eyeing the commercial circulation industry covetously. With the
popularization of high-speed Internet, smart phones, the development of big data
technology and artificial intelligence technology, they have vigorously developed
e-commerce platforms and online shopping, posing unprecedented challenges to the
commercial circulation industry. At the same time, in the face of new business models,
such as shopping malls, various commercial complexes, and community stores everywhere,
ordinary commercial circulation enterprises are powerless to fight back, so the upgrading
of ordinary commercial circulation enterprises is imperative.
This paper takes R Company, a commercial circulation enterprise, as the research
object, and combines the characteristics of R company's three business formats: food
distribution, vegetable market and supermarket convenience store. Applying SWOT
analysis, PEST analysis, transformation and upgrading theory, industrial chain theory and
other economic and management theories. By analyzing the operating environment and
operating conditions of R Company, problems and causes of enterprise upgrading are
sorted out, and business upgrading strategies of R company are further put forward.
III
。。。以下略