iPhone the evolution Hypothesis: From driving innovation, Apple has been reduced to a company that churns out incrementally improved iPhones every year. But their marketing blurb is more and more clichéd by the version. While the iPhone is a beautiful and impressive piece of technology, it is hardly innovative anymore, and has been overtaken by other competitive brands. PS! This informal analysis is based on the iPhone and competing brands at the time of the 5S-launch in 2013. the iPhone evolution First, let’s take a look at the launch slogans of each iPhone. the iPhone evolution ?This changes everything.? The slogan for theoriginal iPhone in 2007 the iPhone evolution ?The first phone to beatthe iPhone.? The slogan for theiPhone 3G, 2008. the iPhone evolution ?The fastest, most powerful iPhone yet.? The slogan for theiPhone 3GS, 2009. the iPhone evolution ?This changes everything... again.? The slogan for theiPhone 4, 2010. the iPhone evolution ?The most amazingiPhone yet.? The slogan for theiPhone 4S, 2011. the iPhone evolution ?The biggest thing to happen to iPhone since iPhone.? The slogan for theiPhone 5, 2012. the iPhone evolution ?Forward thinking.? The slogan for the upcoming iPhone 5S, 2013. the iPhone evolution It appears that the slogans for any upcoming iPhone are as incremental in their creativity as the level of innovationof the phones themselves. Also, most slogans for the S-versions end with ?yet?. the iPhone evolution 。。。以下略