大连理工大学专业学位硕士学位论文
摘
要
在当今社会飞速发展的背景下，共享经济的出现打破了原有的商业模式，美国的
Uber、Airbnb 和 WeWork 公司作为共享经济领域的先行者，分别在世界范围内的交
通、居住和办公领域掀起热潮。我国联合办公行业起步于 2015 年，其自由、开放的办
公环境获得国内无数年轻人的青睐，全新的商业模式也得到资本市场的追捧。随着越
来越多的企业进入该领域，联合办公行业正经历着激烈的竞争，同时供应过剩、同质
化严重等问题也逐步显现，因此，联合办公企业在接下来的发展中如何制定发展战略
尤为重要。研究意义在于 UK公司在系统的分析下，所作出的发展战略可靠性好，实用
价值高；使公司明确发展方向，提高管理效率，有效利用公司资源；也可以给国内联
合办公企业的发展提供借鉴。
联合办公行业是新时代下的产物，对我国探索共享经济领域下的新商业模式起到
很大作用。本文以 UK公司为研究对象，探索公司的发展战略。首先，通过查阅大量国
内和国外有关联合办公行业的资料，了解国内外对联合办公行业的研究成果并归纳总
结；对战略管理和企业发展战略的理论进行研究学习，为之后的论文写作打下基础。
其次，对搜集到有关 UK公司的资料进行整理归纳，分析公司的发展现状与经营状况，
并且阐述公司面临的问题及其原因。再次，针对公司面临的问题，通过 PEST模型分析
公司外部宏观环境，波特五力模型分析公司行业环境，及对公司内部的能力及资源的
分析。并通过 SWOT模型分析，确定公司的优势与劣势、机遇及挑战，根据 SWOT矩
阵得出战略方案并作出选择，以此来得出适合公司的发展战略。最后，得出的发展战
略是以自身企业愿景为导向，通过 SO发展型战略方案为基本方针，分别在短期营销目
标、中期市场发展目标及长期混合一体化目标上作出公司的发展战略，并且以企业文
化建设及员工培训等为保障措施，帮助企业在未来的竞争中取得优势。
本文的研究结果一方面为 UK公司制定相对稳定持续的发展战略，保持公司的竞争
力，另一方面也有益于社会上中小企业的发展，为它们的成长提供了便利，同时联合
办公对中小企业的扶持，也会加快企业创新速度，推动国家的发展。
关键词：战略管理；发展战略；联合办公空间
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UK公司发展战略研究
Study on development strategy of UK company
Abstract
Under the background of the rapid development of today's society, the emergence of
sharing economy has broken the original business model. As the pioneers in the field of
sharing economy, Uber, Airbnb and WeWork of the United States have set off upsurge in the
fields of transportation, residence and office in the world. China's Co-working office industry
started in 2015. Its free and open office environment has won the favor of countless young
people in China, and its new business model has also been sought after by the capital market.
With more and more enterprises entering this field, the Co-working office industry is
experiencing fierce competition, and the problems of oversupply and serious homogenization
are gradually emerging. Therefore, it is particularly important for Co-working office
enterprises to formulate development strategies in the next development.The significance of
the study lies in the high reliability and practical value of the development strategy made by
UK company under the systematic analysis. Make the company clear development direction,
improve management efficiency, effective use of resources; It can also provide reference for
the development of domestic Co-working office enterprises.
The Co-working office industry is the product of the new era, which plays a great role in
exploring the new business model in the field of sharing economy. This paper takes UK
company as the research object to explore its development strategy. First of all, through
consulting a large number of domestic and foreign related Co-working office industry;To
understand and summarize the research results of the Co-working office industry at home and
abroad; This paper studies the theory of strategic management and enterprise strategy, which
lays the foundation for the future thesis writing. Secondly, this paper summarizes the
information about UK company, analyzes the current situation of the company's development
and operation, and expounds the problems faced by the company and the reasons. Thirdly, in
view of the problems faced by the company, this paper analyzes the external macro
environment of the company through PEST model, analyzes the industry environment of the
company through Porter's five forces model, and analyzes the internal capabilities and
resources of the company. And through SWOT model analysis, determine the company's
strengths and weaknesses, opportunities and challenges, according to the SWOT matrix to get
the strategic plan and make choices, in order to get the development strategy suitable for the
company. Finally, the development strategy is based on its own corporate vision and the SO
development strategy as the basic policy, making the company's development strategy on the
short-term marketing objectives, medium-term market development objectives and long-term
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大连理工大学专业学位硕士学位论文
mixed integration objectives, and taking the construction of corporate culture and staff
training as guarantee measures, help enterprises gain advantages in future competition.
On the one hand, the research results of this paper provide UK company with a relatively
stable and sustainable development strategy to maintain the competitiveness of the company.
On the other hand, it is also beneficial to the development of small and medium-sized
enterprises in the society and provides convenience for their growth. At the same time, the
support of Co-working office for small and medium-sized enterprises will also accelerate the
speed of enterprise innovation and promote the development of the country.
Key Words：Strategic Management; Developmental Strategy; Co-working Office
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