Use existing Products STEP 1 STEP 2 STEP 3 STEP 4 Become Aware of New New Product is Available Buy New Product M A R K E T V A L U E 2008 2006 2005 ??? ??? ??? ??? 3000 5000 7000 ??? ?? ??/????? ??? ??? ?? ????/??? ???? ??? ?? ???? ??/??? ??? ?? ????/??? ?? ??? ?? ??? ?? ??? ?? ?? ???? ?? ???? ???? ?? ????? ?? ???? ??? ?? ????? ?? ????? ??? BrandManagementProcess Brand Diagnosis STEP 1 Brand Perspective STEP 2 Brand Culture STEP 3 Brand Communication STEP 4 Case 064 Business Contents Category 1 Category 2 Category 3 Category 4 Sub_category 01 Sub_category 02 Sub_category 03 Sub_category 04 Sub_category 01 Sub_category 02 Sub_category 01 Sub_category 02 Sub_category 01 Sub_category 02 eSolution consulting strategy Model of Sale Formation Use existing Products STEP 1 STEP 2 STEP 3 STEP 4 Become Aware of New New Product is Available Buy New Product Safety needs Social needs Esteem needs Self Actualization needs NEEDS Analysis - ???? - ???, ?? - ?? - ??? ??,?? ?? - ?? ?? - ??? - ??, ?? Case 067 Brand Management Process Step1 Media mix Step2 Target mix STEP 3 Brand mix STEP 4 Seasonality STEP 5 Regional mix Process Completed Renewal Category Search System CommunityShop Web Design Recruit System Mailing system 。。。以下略