大连理工大学专业学位硕士学位论文
摘 要
企业战略是企业的发展导向，是企业目标的集中体现。发展战略作为企业的行动纲
领，不仅是对企业将来发展的一种筹划，同时也能为企业的发展思路和实施经营行为提
供清晰的指引。一个企业的可持续发展离不开明晰的发展战略，中小企业作为市场经济
的重要组成部分，经济比重逐渐增加，要实现其健康稳定可持续的发展，不仅要提升战
略管理意识，制定科学的战略决策，为企业提供方向指引，同时也要重视战略的实施。
本文以 XD公司为研究对象，首先，在绪论部分阐述了研究的背景和意义，以及相
关的研究思路和方法，并查阅了相关理论文献，了解战略管理的过程和主要的分析方法，
建立战略管理理论框架。其次，运用 PEST分析法和五力模型，分别分析了 XD公司所
处的宏观环境和产业环境中面临的机会和威胁，并对其内部资源和能力进行分析，识别
其核心竞争力，挖掘内部的优势和劣势，并利用 SWOT分析方法分析了 XD公司的外部
机遇与威胁和内部优势与劣势，分别对 SO、ST、WO、WT四种战略类型进行优势劣势
对比分析后，选择最适宜 XD公司发展的战略类型。另外，对 XD公司选择的发展战略
进行了详细的战略规划和实施策略分析，确保发展战略的有效实施。最后，对 XD公司
发展战略保障措施进一步分析，确保 XD公司在发展过程中发挥自身优势的同时，及时
把握外部环境的变化，在机遇与风险并存的市场竞争中，抓住机遇，能够克服企业内部
劣势，提升企业的综合实力，保障发展战略的顺利实施，为 XD公司的可持续发展提供
动力源泉。
本文总体研究结合 XD公司的实际情况制定出了符合公司发展的战略规划，同时也
阐释了 XD公司发展战略的实施与企业资源之间的协同关系，这将为 XD公司的发展乃
至其他中小企业公司发展战略的制定提供有益的借鉴。
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关键词：战略管理；锂电负极包覆材料；一体化战略；战略实施�姡�
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XD公司发展战略研究
Research on Development Strategy of XD Company
Abstract
The Enterprise Strategy is the development direction of the enterprise as same as the
concentrated target of its activities. As the guideline of the Enterprise, the development
strategy is not only a kind of planning and design for the future development, but also a clear
direction for the development ideas and management of business. An enterprise cannot be
separated from a clear development strategy. As an important part of the market economy, the
proportion of small and medium-sized enterprises is gradually increasing in the national
economy. In order to realize their healthy, stable and sustainable development, it is not only
necessary to enhance the awareness of strategic management, formulate scientific strategic
decisions, but also to pay attention to the implementation of strategies.
This paper takes XD company as the research object and makes a deeply research on its
development strategy. First of all, it elaborates the background and significance of the study,
as well as the relevant research ideas and methods in the introduction section. The theoretical
framework of strategic management was established by reading the relevant theoretical
literature and studying the process of strategic management and the main analytical methods.
Secondly, in order to identify its core competitiveness, it analyzes not only the XD company
micro-environment and industry environment by using PEST analysis and Porter's five forces
but also the internal resources and capabilities. Select the most appropriate development
strategy by analyzing XD Company’s external opportunities and threats and internal
advantages and disadvantages with SWOT analysis method and comparing the advantages
and disadvantages of SO, ST, WO and WT. Thirdly, strategic planning and implementation
strategy analysis is further refined to ensure development strategy to carry out effectively
Finally, it makes further analysis of safeguard measures in order to remote the smooth of XD
Company’s development strategy. Through the study of XD company's development strategy,
it is beneficial for XD company to find its own advantages and disadvantages, grasp the
changes in the external environment, set up the competitive advantage positively and Seize
market opportunities in the fierce market competition with both opportunities and risks,
providing the sustainable force for the company.
In this paper, it formulated an appropriate development strategy following the present
development status of the company. it also explained the cooperative relation between the
implementation of the development strategy of XD Company and resources. It would provide
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大连理工大学专业学位硕士学位论文
useful reference for the development of XD Company and other small and medium-sized
enterprises.
Key Words：Strategic Management; Coating Material for Negative Electrode of
Lithium Battery; Integration Strategy; Strategic Implementation
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