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2022旅客变化分析报告PDF

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更新时间:2022/12/31(发布于上海)

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Global Edition Foreword I am pleased to share with you our 2022 Changing Traveller Report, the largest accommodation- specific traveller survey globally. This year, we analyse the key trends at the core of one of the most dynamic travel landscapes we've seen to date, with data from more than 8,000 travellers globally revealing evolving consumer preferences, rapid digital adoption and reimagined travel communities. With actionable insights for the accommodation industry to fully embrace the opportunity of hotel commerce, we look at how and why travellers have changed during this historic rebound, defining key actions to win this ever changing global customer — no matter where they are. Enjoy the report. We hope that it informs, inspires and empowers you. Sankar Narayan CEO and Managing Director, SiteMinder 2 The Changing Traveller Report 2022 Link to Appendix Contents Executive Summary Methodology 4 6 7 9 2022: The year the world reopened Awaited arrivals: The Chinese Traveller Trend 1. Trend 2. Trend 3. Trend 4. Trend 5. The Macro-Travel Trend The Digital Influence Trend The Bleisure Trend 10 17 26 34 43 The Trust Trend The Human Connection Trend Full Survey Results The Australian Traveller The Chinese Traveller The French Traveller The German Traveller The Indonesian Traveller The Italian Traveller The Spanish Traveller The Thai Traveller The UK Traveller The US Traveller 3 The Changing Travell 。。。以下略