Capitalize on WeChat Private Domain: Best Practice 2022 A white paper to demonstrate key success factors of Private Domain to grow successful WeChat sales and case studies on global brands & retailers. Azoya International  Contents The golden age of private domain is now Case study of successful private domain operations 2 64 Azoya International Ltd.  The golden age of private domain is now 3 64 Azoya International Ltd.  Private domain is a big deal ... WeChat e-commerce market share continues to see robust growth Di?erentiated products and services Digitally-empowered BAs increase customer lifetime value cater to customer’s social needs WeChat e-commerce GMV accounted for about 11% of China‘s total e-commerce GMV (2 trillion RMB/$312.3 billion US) in 2020 and is expected to exceed 10 trillion RMB ($1561 billion US) in the next three years. Beauty powerhouses allocate up to 30% of annual WeChat marketing budget big bet on new launches during the Qixi Festival, a Chinese version of Valentine's Day. This indicates that brands are increasingly focusing on events with strong social factors in WeChat. Authentic and reliable shopping experiences make 70% of customers more willing to repurchase in private domain. Brands gradually cultivate intimacy between beauty advisors (BAs) and customers, while empowering the BAs to become the customers' personal contact, consultant and shopping assistant. The number of users payin 。。。以下略