1Global ad spend estimated to reach USD 850bn in 2022 Global ad spend (USD bn) Medium Digital TV 2019 336 168 68 2020 381 150 50 2021 493 162 49 2022f 563 171 47 Print OOH 39 29 34 39 Radio Cinema All media 32 24 27 29 3 1 1 2 645 635 766 850 Source: GroupM TYNY21% 11% 2021 GLOBAL AD SPEND GROWTH 2022f 2 Source: GroupM TYNYGlobal: Digital to lead growth in 2022 at 14% vs 2021 Ad spend growth Medium Digital TV 2020 vs 19 14% 2021 vs 20 29% 2022 vs 21 14% -10% -26% -26% -26% -79% -2% 8% 6% Print -1% -6% OOH 16% 15% Radio Cinema All media 14% 7% 27% 133% 11% 21% Source: GroupM TYNYGlobal: Digital share of ad spend estimated to reach 66% in 2022 Global ad spend share by media Medium Digital TV 2019 52% 26% 10% 6% 2020 60% 24% 8% 2021 64% 21% 6% 2022f 66% 20% 5% Print OOH 5% 4% 5% Radio Cinema 5% 4% 4% 3% 0.4% 0.1% 0.1% 0.2% Source: GroupM TYNY