2022 State of Marketing to Engineers Reaching Technical Buyers in an Ever-Changing Environment TREWMarketing GlobalSpec/advertisingGLOBALSPEC AND TREW MARKETING 2022 STATE OF MARKETING TO ENGINEERS Contents Introduction ....................................................................................................................3 About the Survey Respondents ...............................................................................4 Key Takeaways for Industrial Marketers................................................................7 Survey Findings............................................................................................................8 Section 1: Where Engineers Find Information ................................................8 Section 2: Videos, Podcasts, and Content Preferences of Engineers....13 Section 3: Engineers Engagement With Vendors ........................................21 About GlobalSpec..................................................................................................... 26 About TREW Marketing ........................................................................................... 26 GlobalSpec.co