The State of Technology Adoption in the Wine Industry 2022 Edition V0222 goekos | 1Table of Contents Introduction 2 3 4 5 7 Winery Tech Stats Methodology & Respondent Overview Overview of Industry Outlook Technology Adoption Trends Production & Inventory DTC & Retail 10 15 Wholesale Sales & Distribution Accounting & Analytics 20 25 Summary & Key Takeaways References 29 30 31 Appendix goekos | 1Introduction The world has changed in significant ways since our last State of Technology report for wineries in 2020 — most areas of the U.S. are open for business and travel, Americans are taking trips again, and life happens outside the virtual world at least some of the time. On the other hand, many challenges remain. For years, wine businesses have slowly inched toward full technology adoption, but there’s still a lot of work to be done, as this year’s report will show. Despite the challenges, our research uncovered a dramatically improved attitude among wine owners and executives. This aligns with Silicon Valley Bank’s most recent data, which shows 2021 was a great year for wine sales, and some wineries even called it their best year ev