Amazon Advertisng Report 2022 | 1Table of Contents Ch. 1 Ch. 2 Ch. 3 The Rise and Size of Amazon Advertising / 3 ? The Importance of Advertising on Amazon Ch. 5 Challenges, Strategies & Predictions / 26 ? Advertising & The Supply Chain ? How Big is Amazon’s Advertising Business? ? Concern Over Rising PPC Costs ? Advertising Product Usage Among Brands and Sellers ? Consumers’ Advertising Awareness and Preferences ? How Agencies Support Advertising Strategy ? Predicting New Ad Products Amazon Advertising Spend / 13 ? Spend by Marketplace Ch. 6 Ch. 7 About the Report / 33 ? Methodology ? Spend by Ad Product ? Using the Data ? Spend by Ad Targeting Type ? Spend by Product Price ? About Jungle Scout Digital Advertising Glossary / 34 ? De?nitions and descriptions for common Amazon advertising terms Return on Ad Spend (RoAS) / 18 ? Effective Advertising on Amazon: Measuring RoAS ? RoAS by Ad Products ? About Downstream ? RoAS by Targeting Type ? RoAS by Product Price ? RoAS by Bidding Strategy Ch. 4 Category Leaderboard (U.S.) / 22 ? Investing Wisely: How Spend & RoAS Vary by Product Category ? Spend by Product Categor