THREE KEY INVESTMENT AREAS FOR MARKETERS IN 2022 This is what top marketers are focusing on this year. And so should you.TABLE OF CONTENTS 03 Introduction 04 InTheSpotlight 05 Wait,What’sWrongwithMyExistingStack? 06 InvestmentArea#1:CustomerDataPlatforms(CDP) 09 InvestmentArea#2:DataCleanRooms 12 InvestmentArea#3:ConsentManagementPlatforms 15 TryBeforeYouBuy 16 AboutNeustarandTransUnion 02INTRODUCTION Martech innovations can rede?ne how you engage with customers, transform how you run your business, and be the edge you need to get ahead of the competition. But how do you know what to invest in, investigate, or ignore? This eBook highlights three top investment recommendations for marketers in 2022. ACKNOWLEDGMENTS A big thank you to the following executives for their invaluable insights: John Baronello - VP Digital Transformation, Cardinal Path Dan McKinney - VP Data & Analytics and Audience Insights, Audacy Jess Simpson - SVP Global Identity, Data & Tech Consulting, Publicis Groupe Click here to watch the original Brave New Worlds panel session video from which this eBook was derived. 03IN THE SPOTLIGHT I f you have limited time to explore marketing innovati