eTAIL 2022 2022 eTAIL HOLIDAY REPORT Exploring the Technologies, Strategies, and Customer Experiences Retailers Are Planning for the 2022 Holiday Shopping SeasonTABLE OF CONTENTS 4 5 Key Insights 3 Executive Summary About the Respondents 11 7 Retailers Are Preparing for a Digital Holiday Shopping Season 14 Most Companies Will Outsource At Least Some Capabilities This Season Online and In-store Technologies Will Play a Large Role in This Year’s Holiday Shopping 17 Most Organizations Are Somewhat Con?dent in Their Ability to Service Customers 20 21 Conclusion: A Strategic Approach to Holiday Sales Key Suggestions 22 23 About the Sponsor About the Authors 2EXECUTIVE SUMMARY Holiday shopping has signi?cantly changed as more and more consumers do the bulk of their shopping online. Retailers have already adapted to shifts in how in-store shopping, online shopping, and retail marketing must operate. Most organizations must focus on creating retail experiences that engage and delight while also improving the bottom line. As a result, retail organizations are now positioning themselves to engage holiday shopping customers earlier than ever