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2022年数字体验基准报告PDF

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更新时间:2022/11/5(发布于安徽)

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2022 Digital Experience Benchmark Report More. Human. Analytics. Digital performance across 14 industries 1 2022 Digital Experience BenchmarkExecutive Summary to minimizing loading times in line with Google’s Core Web Vitals, your customers deserve seamless experiences. And if they don’t get them, they’ll head elsewhere (as shown by 49% of new users in 2021). So if your experience isn’t delighting your customers—and quickly—don’t expect them to hang around. 1. Don’t get ‘channel’ vision; your customers are everywhere. Our top 3 “aha” moments As you’ll see from the data, today’s consumer is neither chained to one device nor stuck inside. They’re shopping on-the-move on mobile (58% of tra?c), browsing on desktop (39% of tra?c), and heading back into brick-and-mortar stores. And while this report focuses on digital, remember your digital channels form just part of your customer lifecycle. Knowing and understanding this is the key to building truly exceptional experiences for your customers—both online and o?ine. To create more human online experiences, you need to start with a holistic understanding of your customer. Our 2022 Digital Experience Benchmark Report o?ers more an