I 摘要 “十三五”期间，我国不断深化市场经济改革，经济稳步增长，国民生产总值 和人均财富也不断增加。在这种情况下，国民的资产管理投资意识也随之增强。 Y公司作为资产和管理公司，迎来了发展机遇。但是目前Y资产管理公司在业 务管理等方面存在诸多问题。本文根据公司实际情况，及相关理论研究的总结 借鉴，结合战略管理理论，对Y公司资产管理业务外部环境和内部环境进行分 析，总结制定出Y公司资产管理发展战略，为公司未来发展指明了方向。 通过阅读了诸多国内外相关文献，并对私募证券投资基金运行过程中实时 存在的发展战略问题进行了深入的思考。通过实践和理论相结合、定性和定量 相结合的方式，对Y公司进行了较为系统的理论和实际研究。本文研究目的在 于从私募证券基金管理者的视角为从业者和管理者提供一定的理论依据和实际 经验借鉴，同时希望为私募证券投资基金战略管理行业的研究有一定的补充。 全文共分为六大部分：第一部分主要介绍选题背景和意义，国内外研究现 状、研究内容、研究方法及技术路线图等；第二部分主要介绍了资产管理及发 展战略的相关理论；第三部分对Y公司的发展历程及发展战略现状进行了分析； 第四部分对Y公司的内外部环境进行了分析；第五部分根据分析制定出了Y公 司的发展战略规划与实施；第六部分是Y公司发展战略研究的展望。 关键词：资产管理；私募基金；发展战略 Abstract II Abstract Duringthe13thFiveYearPlanperiod,Chinacontinuedtodeepenthereformof themarketeconomy,withsteadyeconomicgrowthandincreasingGDPandper capitawealth.Inthiscase,thenationalawarenessofassetmanagementinvestmentis alsoenhanced.Asanassetandmanagementcompany,Ycompanyhasusheredin developmentopportunities.Butatpresent,yassetmanagementcompanyhasmany problemsinbusinessmanagement.Accordingtotheactualsituationofthecompany andthesummaryandreferenceofrelevanttheoreticalresearch,combinedwiththe strategicmanagementtheory,thispaperanalyzestheexternalandinternal environmentoftheassetmanagementbusinessofYcompany,summarizesand formulatestheassetmanagementdevelopmentstrategyofYcompany,andpointsout thedirectionforthefuturedevelopmentofthecompany. Throughreadingalotofrelatedliteratureathomeandabroad,andthereal-time developmentstrategyproblemsintheoperationprocessofprivateequityinvestment fundsaredeeplyconsidered.Throughthecombinationofpracticeandtheory, qualitativeandquantitativemethods,asystematictheoreticalandpracticalresearch onYcompanyiscarriedout.Thepurposeofthispaperistoprovidesometheoretical basisandpracticalexperienceforpractitionersandmanagersfromtheperspectiveof privateequityfundmanagers.Atthesametime,ithopestoprovidesomesupplement fortheresearchofprivateequityinvestmentfundstrategicmanagementindustry. Thepaperisdividedintosixparts:thefirstpartmainlyintroducesthe backgroundandsignificanceofthetopic,researchstatus,researchcontent,research methodsandtechnicalroadmapathomeandabroad;thesecondpartmainly introducestherelevanttheoriesofassetmanagementanddevelopmentstrategy;the thirdpartanalyzesthedevelopmentprocessanddevelopmentstrategyofYcompany; thefourthpartanalyzestheinternalandexternalenvironmentofYcompanyThefifth partisthedevelopmentstrategyplanningandimplementationofYcompany.The sixthpartistheprospectofdevelopmentstrategyresearchofYcompany.Thereisstill Abstract III alotofresearchspacetobeexpandedinthispaper.Thefutureresearchprospectsare asfollows:first,thedevelopmentofprivateplacementindustryisdeeplyinfluenced bynationalpoliciesandinternationaleconomicsituation.Forexample,the liberalizationofChina'sfinancialmarketinthefuturewillhaveaverysignificant impactontheassetmanagementandotherfinancialindustries.Therefore,the researchofYcompany'sdevelopmentstrategyisbasedontheanalysisanddiscussion ofcurrentpoliciesandregulations.However,inthecontextoftherapiddevelopment ofChina'sprivateequityindustry,thenationalindustrialpolicyandeconomicpolicy arealsoinconstantchange.Howtoadjustthedevelopmentmodeofprivateequity industryaccordingtothechangeofmacropolicyisoneofthefutureresearch directions.Secondly,thispaperdiscussesthedevelopmentstrategyofasset managementcompanybycasestudy.Inthefuture,wecancompareandanalyzethe developmentstrategyofleaders,pursuersandcomplementersintheindustryunder theframeworkofthisstudy.Theresearchanddevelopmentdirectionofthethird futuresmarketsupplywillalsobeanimportantdirectionoffutureresearch. Keywords:assetmanagement;privateequityfund;developmentstrategy 目录 IV 目录 第一章绪论.............................................................................................1 第一节选题背景和意义......................................................................1 一、研究背景.....................................................................................................1 二、研究意义.....................................................................................................2 第二节国内外研究现状......................................................................2 一、国外研究现状.............................................................................................2 二、国内研究现状.............................................................................................3 三、文献评述.....................................................................................................5 第三节研究内容方法及技术路线图.................................................5 一、研究内容.....................................................................................................6 二、研究方法.....................................................................................................6 三、技术路线图.................................................................................................6 第四节创新点......................................................................................8 第二章概念界定与理论基础.................................................................9 第一节概念界定..................................................................................9 一、资产管理业务相关概念.............................................................................9 二、私募投资基金.............................................................................................9 三、私募基金管理人.........................................................................................9 第二节相关理论................................................................................10 一、发展战略...................................................................................................10 目录 V 二、竞争战略理论...........................................................................................10 三、投资战略...................................................................................................12 四、企业战略内涵和本质...............................................................................12 第三章Y公司现状及发展战略现状分析...........................................15 第一节Y资产管理公司现状分析....................................................15 一、公司简介...................................................................................................15 二、公司发展历程...........................................................................................16 第二节Y资产管理公司发展战略现状分析....................................19 一、公司现有战略目标及任务.......................................................................19 二、公司战略执行情况...................................................................................19 三、公司发展急需解决的问题.......................................................................19 第四章Y资产管理公司内外部环境分析及SWOT战略组合分析.....21 第一节Y资产管理公司竞争环境分析............................................21 一、竞争对手的竞争能力分析.......................................................................21 二、潜在进入者分析.......................................................................................21 三、现有替代品分析.......................................................................................22 四、买方议价能力...........................................................................................22 五、供应商的议价能力.........................................