随着互联网+时代的来临，各行各业利用互联网进行业务的升级，互联网+ 法律服务由此兴起。伴随中国普法时代到来，法律及相关行业的市场需求激增， 律师和律所通过互联网平台输出内容、提供服务已经成为大势所趋。目前，中国 互联网+法律服务主要集中在平台、电商和工具上，其中律师（律所）通过自己 的平台或第三方平台输出内容。由于中国法规不允许外国互联网法律服务机构入 驻，这致使本国的互联网法律服务机构在2016年后，如雨后春笋般的爆炸式增 长，业务模式主要模仿美国法律服务鼻祖Leglzoom。作为法律板块流量排名前 三的DH公司，在互联网的动态环境中面临着机遇和挑战，为了保住行业的领头 羊地位，如何进行战略转型值得深入研究。 本文通过PEST工具对DH公司的外部环境进行全面研究与分析、并采用企 业动态能力评价其内部环境，同时结合SWOT矩阵分析公司现状和经营情况。研 究表明，DH公司作为一家2004年成立新公司，经历了三次战略转型积累企业动 态能力：从而确定企业最初盈利模式；使用人口红利再建新平台；利用咨询和轻 法服务增加律师与用户粘度。根据目前企业情况，使用QSPM模型对四种备选的 战略转型方案进行定量评估，从而最终选定增长型转型战略。为了保证发展战略 的成功实施，公司积极培养员工学习能力、组建公司学院的业务培训框架；建立 信息管理渠道并提高其畅通性、识别有效重要的信息；新设外部协调公关部、关 注和维护企业形象，跟进处理用户非官方渠道的“投诉”。 提出DH公司发展战略、并增强其优势和动态能力，解决发展过程中遇到困 境，选择一个前瞻性的商业模式；深入研究DH公司发展战略的方案和动态能力 的提升，对国内互联网中小企业推进发展战略具有参考性意义。 关键词：发展战略互联网法律服务动态能力SWOT ResearchonthedevelopmentstrategyoflegalInternetplatforminDH II Abstract WiththecomingoftheInternetplusEra,allindustriesusetheInternetfor businessupgrades.AndtheriseoflegalservicesintheInternetindustry.Thereare manyneedsregardingthelawandrelatedindustries,withthecomingoftheeraoflaw popularizationinChina.WhichoutputcontentandprovideservicesthroughInternet platforms,lawyersandlawfirmshavebecomethegeneraltrendwhichhaveThird platform.InChina,foreignserviceagencywhichisaboutInternetlegalarenot allowedtoenter.With2016coming,moreandmoreChineseserviceagencieswere aboutInternetlegal.ThebusinessmodelcopiedUSlegalservicesoriginator -Leglzoom.DH'strafficrankingisthetopthreeinlegalservicesranking.Althoughthe dynamicenvironmentoftheInternetfacesopportunitiesandchallenges,theysucceed instrategictransformationtokeeptheirlead,itssuccessfulexperiencecanbeusedas atemplate,whichisworthin-depthresearchandreference. ThisarticleusesthePESTtooltoconductacomprehensiveanalysisofthe externalenvironmentofcompanyDH,Andusesdynamiccapabilitiestoevaluateits internalenvironment.Atthesametime,analyzethecompany'scurrentsituationand operationwiththeSWOTmatrix.ResearchshowswhichDHcompanythatwas establishedin2004gainsprofitmodelthroughthreestrategictransformations.Ituses demographicdividendtorebuildanewplatform;itusesconsultingandlightlaw servicestoincreasethestickinessoflawyersandusers.ThroughQSPMmodel,they quantificationallyassessedofalternativestrategicoptionsandfinallyselected strategyofgrowthtransformationstrategy.Toensurethesuccessofstrategic transformation,theyneedtodothese:ittrainsemployees'learningability;itsetupa businesstrainingframework;itsetupinformationmanagementchannels,identify importantandeffectiveinformation;itestablishpublicrelationsdepartment,pay attentiontoandmaintaincorporateimage. DHcompanytakesgrowthstrategyandpromotesdynamicallycapabilitiesto solvedifficultiesencountered,duringdevelopment.Whichdeeplystudythreecasesof ResearchonthedevelopmentstrategyoflegalInternetplatforminDH III DH'sstrategictransformationandresearchimprovementofdynamiccapacity,is uniquemeaningforInternetmedium-sizedandsmallenterprisestopromotestrategic inChina. KeyWord：DevelopmentStrategy，InternetLegalServices，DynamicCapability， SWOT 目录 摘要....................................................................................................I Abstract..............................................................................................II 前言....................................................................................................1 第1章.绪论.........................................................................................2 1.1研究背景及其意义...................................................................................2 1.1.1背景简介...............................................................................................2 1.1.2问题提出...............................................................................................2 1.1.3研究意义...............................................................................................3 1.2国内外研究现状.......................................................................................4 1.2.1国外研究现状.......................................................................................4 1.2.2国内研究现状.......................................................................................4 1.3研究目的和意义.......................................................................................5 1.4研究内容与方法.......................................................................................5 1.4.1研究内容...............................................................................................5 1.4.2研究方法...............................................................................................5 1.5论文结构框架...........................................................................................6 第2章.相关理论依据.........................................................................8 2.1发展战略...................................................................................................8 2.1.1发展战略的概念...................................................................................8 2.1.2发展战略的特征...................................................................................8 2.1.3发展战略的制定...................................................................................8 2.1.4发展战略的风险...................................................................................9 2.2互联网平台...............................................................................................9 2.2.1互联网平台概况...................................................................................9 2.2.2互联网平台在中国发展情况...............................................................9 2.3其他相关理论.........................................................................................10 2.3.1动态能力理论.....................................................................................10 2.3.2SWOT分析理论...................................................................................11 2.3.3QSPM定量矩阵分析...........................................................................12 第3章.DH公司现状分析..................................................................14 3.1DH公司背景介绍.....................................................................................14 3.1.1DH公司概况介绍.................................................................................14 3.1.2DH公司三阶段两次业务发展的概况.................................................14 3.2外部环境分析.........................................................................................15 3.2.1基于PEST模型对宏观环境分析.......................................................15 3.2.2互联网+法律服务行业环境分析.......................................................19 3.2.3竞争对手分析.....................................................................................23 3.3内部因素分析.........................................................................................25 3.3.1公司业务分析.....................................................................................25 3.3.2公司文化分析.....................................................................................31 3.3.3组织结构分析.....................................................................................32 3.3.4人力资源分析.........................................