以资管新规为首的一系列监管新政出台开启了中国资产管理行业转型升级 的序幕，所有资产管理机构均面临着理财业务重新定义的境况。H行私人银行作 为国内知名的以资产管理业务为主的私人银行，资管新规的出台使其理财业务模 式面临着直接的挑战，H行私人银行理财业务转型发展势在必行。 本文通过PEST分析法对H行私人银行外部市场情况加以研究分析，总结其 当前所面临的处境以及自身所存在的问题，并讨论资管新规的出台对H行私人 银行理财业务的发展可能受到的正面和反面影响。 经分析，本文认为H行私人银行的理财业务转型要围绕产品、销售、团队、 管理架构四个维度，循序渐进实行转型发展。本文梳理总结出两套相关的转型方 案，并建议选择以客户为中心的方案，具有一定的应用价值及指导意义，对H 行私人银行理财业务的转型变革，提升其市场竞争力具有实际参考价值。 关键词：资管新规，私人银行，理财业务，资产管理 LIST OF ABBREVIATIONS AUM= Asset Under Management GDP=Gross Domestic Product CBRC=China Banking Regulatory Commission MOM= Manager of Manager FOF= Fund of Funds AI= Artificial Intelligence PEST=Political, Economic, Social, and Technological TABLE OF CONTENTS Abstract ……………………………………………………………………………Ⅰ Chinese Abstract ……………………………………………………………………Ⅱ List of Abbreviations ……………………………………………………………… Ⅲ Table of Contents ……………………………………………………………………Ⅳ Chinese Table of Contents …………………………………………………………Ⅴ List of Tables ……………………………………………………………………… Ⅵ Chinese List of Tables ………………………………………………………………Ⅶ Chapter 1 Introduction ………………………………………………………………1 1.1 Research Topic Rationalizing …………………………………………………1 1.2 Research Significance …………………………………………………………3 1.3 Research Methodology ………………………………………………………4 1.3.1 Literature Review Method ………………………………………………4 1.3.2 Qualitative Analysis Method ……………………………………………4 1.3.3 Quantitative Analysis Method ……………………………………………4 1.4 Research Content ……………………………………………………………5 Chapter 2 Literature Review …………………………………………………………5 2.1 Regulatory Review of Commercial Bank Asset Management ………………5 2.2 Review of Wealth Management Business Models of Private Bank …………9 2.3 Review of the Transformation Direction of Private Bank ……………………10 2.4 Overall Review ………………………………………………………………12 Chapter 3 State Analysis of H Private Bank Wealth Management Business ………13 3.1 About H private bank ………………………………………………………13 3.1.1 H Private Bank Profile …………………………………………………13 3.1.2 H Bank Organizational Structure ………………………………………15 3.1.3 H Bank Performance ……………………………………………………16 3.2 H Private Bank Existing Wealth Management Business Model ……………17 3.2.1 Status of Wealth Management Products…………………………………18 3.2.2 The Advantages of the Existing Model …………………………………19 3.2.3 The Disadvantage of the Existing Model ………………………………20 3.3 H Private Bank Wealth Management Business Problems and Challenges……21 3.3.1 Implicit Rigid Payment …………………………………………………21 3.3.2 Term Mismatch……………………………………………………………22 3.3.3 The Product Hosting Bank did not Comply with the Regulations ………22 3.3.4 Product Innovation Fails to Meet Customer Demand …………………22 3.4 H Private Bank External Factor analysis - PEST Analysis …………………23 3.4.1 Economic ………………………………………………………………23 3.4.2 Politics …………………………………………………………………25 3.4.3 Society …………………………………………………………………26 3.4.4 Technology ………………………………………………………………28 3.4.5 PEST Analysis Conclusion ……………………………………………30 Chapter 4 The Impact of the New Rules on H Private Bank ………………………31 4.1 The Specific Content Interpretation of the New Rules ……………………31 4.1.1 Key Points of the New Rules ……………………………………………32 4.1.2 Key Points of Financial Management Rules ……………………………33 4.1.3 Key Points of Methods of Financial Management Subsidiaries ………34 4.2 Positive Impact of the New Rules ……………………………………………36 4.2.1 Opportunities in a Large Customer Base ………………………………36 4.2.2 Development Opportunities by the Upgrading of Demand ……………36 4.2.3 Group Platform Advantages ……………………………………………36 4.3 Negative Impacts under the New Rules ……………………………………37 4.3.1 The Autonomy of Product Investment Management is Weakened………37 4.3.2 Lack of Product Innovation Ability ……………………………………37 4.3.3 Tighter Regulatory Policy brings Constraints …………………………38 4.3.4 The Product Failed to Keep Up with Customer Demand…………………39 4.4 Existing Wealth Management Business Model Matching Direction …………39 Chapter 5 The Transformation and Development Plan of H Private Bank …………40 5.1 Plan A…………………………………………………………………………41 5.1.1 Strengthen Communication, Improve Management Capacity …………41 5.1.2 Precision Marketing with Fintech ………………………………………42 5.2 Plan B…………………………………………………………………………44 5.2.1 Insist Customer as the Center, Strengthen the Brand Effect ……………44 5.2.2 Increase Product Innovation, Adapt to Diversified Needs ………………45 5.2.3 Using the Advantage of the Group, Broaden Channels …………………47 5.2.4 Conduct Professional Training, Build Excellent Team …………………48 5.3 Suggested Options and Reasons ……………………………………………50 Chapter 6 Conclusions and Recommendations ……………………………………52 6.1 Conclusions …………………………………………………………………52 6.2 Recommendation ……………………………………………………………53 Reference ……………………………………………………………………………53 List of Papers Published During the Study Period …………………………………57 目 录 英文摘要 ……………………………………………………………………………Ⅰ 中文摘要 ……………………………………………………………………………Ⅱ 英文缩写词表 ………………………………………………………………………Ⅲ 英文目录 ……………………………………………………………………………Ⅳ 中文目录 ……………………………………………………………………………Ⅴ 英文表目录 …………………………………………………………………………Ⅵ 中文表目录 …………………………………………………………………………Ⅶ 第1章 绪论 ………………………………………………………………………1 1.1 选题背景 ……………………………………………………………………1 1.2 研究意义 ……………………………………………………………………3 1.3 研究方法及思路 ……………………………………………………………4 1.3.1 文献资料法 ……………………………………………………………4 1.3.2 定性分析法 ……………………………………………………………4 1.3.3 定量分析法 ……………………………………………………………4 1.4 研究的基本内容 ……………………………………………………………5 第 2 章 文献综述 …………………………………………………………………5 2.1 商业银行资产管理的监管综述 ……………………………………………5 2.2 私人银行理财业务模式综述 ………………………………………………9 2.3 私人银行转型方向综述 ……………………………………………………10 2.4 总体述评 ……………………………………………………………………12 第 3 章 H行私人银行理财业务现状分析 ……………………………………13 3.1 H行私人银行简介 …………………………………………………………13 3.1.1 H行私人银行概况 ……………………………………………………13 3.1.2 H行组织架构 …………………………………………………………15 3.1.3 H行业绩表现 …………………………………………………………16 3.2 H行私人银行现有理财业务模式 …………………………………………17 3.2.1 理财产品的现状 ………………………………………………………18 3.2.1 现有模式的优势 ………………………………………………………19 3.2.2 现有模式的劣势 …………