S公司是中国重要的高新技术企业，公司的经营发展高度依赖科技创新研发， 计算、存储、数据、智能领域的科技研发成为公司的命脉。大数据、人工智能领域 的巨大市场空间和飞速发展，加以中美贸易争端、“2019冠状病毒疾病”等影响，S 公司的战略发展面临新的形势，公司的战略及其实施策略亟需进行全面地梳理和深 入地分析，并在此基础上进行系统地优化，促进公司的中长期科学发展。 通过梳理S公司的战略及其实施策略现状发现，公司战略存在“目标定位模糊” 和“行动计划仓促”等问题；而公司战略的相应实施策略，在业务发展方面存在“计 算存储业务发展不稳”和“数据智能业务分散”等问题，在组织方面存在“组织体 系紊乱”等问题，在研发方面存在“研发体系不健全”和“研发管理对战略的支撑 不强”等问题；在人才方面存在“人才体系不合理”和“人才发展管理落后”等问 题，在文化方面存在“文化体系欠缺”和“文化管理薄弱”等问题。 据此，综合运用PEST模型、五力模型、资源能力理论、社会网络理论、商业生 态系统、SWOT分析等战略分析的理论工具，从宏观、中观、微观、内部外部结合等 层面对S公司所处的环境进行深入地分析。在此基础上，对S公司的战略及其实施 策略进行优化，形成从战略到实施策略的较为完备的战略管理体系，从而为公司的 中长期发展提供较为明晰的蓝图，这对S公司统一全员认知和凝聚全员力量，促进 可持续发展和不断塑造竞争优势，具有重要的理论和现实意义。 关键词：战略管理；战略分析；SWOT；可持续发展；IT企业 Analysis and Optimization of S Company's Strategy and Its Implementation Strategy Abstract Company S is an important high-tech enterprise in China, the company's business development is highly dependent on scientific and technological innovation R & D, scientific and technological research and development in the fields of computing, storage, data and intelligence are the company's core lifeblood. The huge market space and rapid development in the field of big data and artificial intelligence, combined with the Sino-US trade dispute and the "Corona Virus Disease 2019" and other impacts, S Company's strategic development is facing a new situation. The company's strategy and its implementation strategy urgently need to be comprehensively combed and thoroughly analyzed, and on this basis, systematic optimization should be carried out to promote the company's medium and long term scientific development. Through combing S Company's strategy and its implementation strategy, it is found that: the company's strategy has the problems of "vague target positioning" and "hasty action plan"; regarding the S Company's strategic implementation strategy, there are problems such as "unstable development of computing and storage business" and "data intelligent business dispersion" in terms of business development, there are problems such as "organizational system disorder" in terms of organization, there are problems such as "the R & D system is not perfect" and "the R & D management is not strong enough to support the strategy" in terms of R & D, there are problems such as "unreasonable talent system" and "backward talent development management" in terms of talents, there are problems such as "lack of cultural system" and "weak cultural management" in terms of culture. Based on this, comprehensively use PEST model, five forces model, resource capability theory, social network theory, business ecosystem, SWOT analysis and other strategic analysis theoretical tools to make an in-depth analysis of the environment of Company S from macro, meso, micro, internal and external perspectives. On this basis, the S Company's strategy and its implementation strategy are optimized to form a relatively complete strategic management system from strategy to implementation strategy, thus it provides a clear blueprint for the company's medium and long term development, this has important theoretical and practical significance for S Company to unify the cognition of all employees and consolidate the strength of all employees, promote sustainable development and continuously shape competitive advantages. Key words: Strategic Management; Strategic Analysis; SWOT; Sustainable Development; IT Enterprise 目 录 第1章 引言 .......................................................... 1 1.1 研究背景和意义 .................................................... 1 1.1.1 研究背景 ........................................................ 1 1.1.2 研究意义 ........................................................ 1 1.2 国内外研究现状 .................................................... 2 1.2.1 国外研究现状 .................................................... 2 1.2.2 国内研究现状 .................................................... 4 1.3 研究内容和方法 .................................................... 5 1.3.1 研究内容 ........................................................ 5 1.3.2 研究方法 ........................................................ 6 1.4 研究创新点 ........................................................ 7 第2章 战略管理理论概述............................................... 8 2.1 战略管理的内涵 .................................................... 8 2.2 战略管理的意义 .................................................... 8 2.3 战略管理相关理论工具 .............................................. 8 2.3.1 PEST模型 ....................................................... 8 2.3.2 五力模型 ........................................................ 9 2.3.3 资源能力理论 .................................................... 9 2.3.4 社会网络理论 .................................................... 9 2.3.5 商业生态系统 ................................................... 10 2.3.6 SWOT分析 ...................................................... 10 2.4 战略管理理论总结 ................................................. 10 第3章 S公司的战略及其实施策略现状分析 .............................. 12 3.1 S公司的战略及其实施策略现状 ..................................... 12 3.1.1 S公司的战略现状 ............................................... 12 3.1.2 S公司的业务发展策略现状 ....................................... 13 3.1.3 S公司的组织策略现状 ........................................... 13 3.1.4 S公司的研发策略现状 ........................................... 14 3.1.5 S公司的人才策略现状 ........................................... 15 3.1.6 S公司的文化策略现状 ........................................... 15 3.2 S公司的战略问题分析 ............................................. 16 3.2.1 目标定位模糊 ................................................... 16 3.2.2 行动计划仓促 ................................................... 16 3.3 S公司的业务发展策略问题分析 ..................................... 17 3.3.1 计算存储业务发展不稳 ........................................... 17 3.3.2 数据智能业务分散 ............................................... 17 3.4 S公司的组织策略问题分析 ......................................... 18 3.5 S公司的研发策略问题分析 ......................................... 19 3.5.1 研发体系不健全 ................................................. 19 3.5.2 研发管理对战略的支撑不强 ....................................... 19 3.6 S公司的人才策略问题分析 ......................................... 20 3.6.1 人才体系不合理 ................................................. 20 3.6.2 人才发展管理落后 ............................................... 21 3.7 S公司的文化策略问题分析 ......................................... 21 3.7.1 文化体系欠缺 ................................................... 21 3.7.2 文化管理薄弱 ................................................... 22 第4章 新形势下S公司的战略环境分析 .................................. 23 4.1 宏观环境分析 ..................................................... 23 4.2 行业环境分析 ..................................................... 24 4.3 微观环境分析 ..................................................... 26 4.3.1 S公司的资源能力分析 ........................................... 26 4.3.2 S公司的社会网络和商业生态分析 ................................. 27 4.4 S公司的内部外部环境综合分析 ..............