近年来，掌握核心科技、提升企业核心竞争力的观点受到广泛重视。尤其对 于制造智能手机的高科技企业而言，随着市场竞争的加剧，消费者对新产品新功 能的诉求加大，使产品的更新速度需要更上一个台阶。 BJXM公司是以智能手机产品发家的互联网服务和零售企业，目前随着公司 的发展壮大，产品已覆盖智能硬件、生活消费用品、教育、游戏、社交网络、文 化娱乐、医疗健康、汽车交通、金融等领域，于2018年7月9日在香港交易所 主板挂牌上市，2019年6月入选2019福布斯中国最具创新力企业榜。BJXM公司 从成立之初，就以优质的产品和创新的经营策略迅速获得市场份额，但在BJXM 公司快速发展的同时，也面临着诸多威胁与考验。本文希望通过对BJXM公司创 新战略的选择、实施和保障措施进行研究，最终对我国的企业创新战略研究提供 参考。 本文以BJXM公司为研究对象，首先通过PEST分析和波特五力模型对企业外 部环境进行分析，同时用EFE矩阵对企业外部的机会和威胁做出评价，之后从企 业内部环境进行分析，同时用IFE矩阵对企业内部的优势和劣势做出评价。 本文根据创新战略理论，将BJXM公司面临的机会和威胁、优势和劣势中的 关键因素通过QSPM量化矩阵对四种基本创新战略（渐进性创新、根本性创新、 技术系统的变革、技术—经济范式的变更）进行了比较分析，最终得出BJXM公 司应采取的渐进性创新战略。 关键词：创新战略渐进性创新QSPM量化矩阵 RESEARCHONINNOVATIONSTRATEGYOFBJXM COMPANY ABSTRACT Inrecentyears,theviewofmasteringcoretechnologyandimprovingthecore competitivenessofenterpriseshasbeenraisedmoreandmore.Especiallyfor high-techenterprises,withtheaggravationofmarketcompetition,consumers' demandsfornewproductsandnewfunctionsmaketheupdatespeedofproductsneed totakeahigherstage. BJXMcompanyisanInternetserviceandretailenterprisethatstartswithmobile phoneproducts.Atpresent,withthedevelopmentofthecompany,itsproductshave coveredintelligenthardware,consumergoods,education,games,socialnetworks, cultureandentertainment,medicalandhealthcare,automobiletransportation,finance andotherfields.ItwaslistedonthemainboardofHongKongStockExchangeon July9,2018,andwasselectedasthetopForbesChinain2019inJune2019Thelist ofinnovativeenterprises,butwiththerapiddevelopmentofBJXMcompany,italso facesmanythreatsandtests.Thispaperhopestoprovidereferencefortheresearchof innovationstrategyofChina'senterprisesthroughtheselection,implementationand guaranteemeasuresofinnovationstrategyofBJXMcompany. ThispapertakesBJXMcompanyastheresearchobject,firstdescribesthe background,significance,methodandtheoreticalbasisoftheresearch,thenanalyzes theexternalenvironmentoftheenterprisethroughPESTanalysisandPorter'sfive forcemodel,atthesametime,evaluatestheopportunitiesandthreatsoutsidethe enterprisewithEFEmatrix,thenanalyzestheinternalenvironmentoftheenterprise, andmakestheadvantagesanddisadvantagesinsidetheenterprisewithIFEmatrix Evaluation. Basedonthetheoryofinnovationstrategy,thispapermakesacomparative analysisoffourbasicinnovationstrategies(incrementalinnovation,fundamental innovation,changeoftechnologysystem,changeoftechnologyeconomyparadigm) throughQSPMquantitativematrix,andconcludesthatBJXMcompanyshouldadopt incrementalinnovationstrategy. KEYWORDS:StrategyInnovationQSPMquantitativematrix 目录 第一章绪论...............................................................................................1 1.1选题背景与研究意义.....................................................................................1 1.1.1选题背景..............................................................................................1 1.1.2研究意义..............................................................................................2 1.2研究内容与论文框架.....................................................................................2 1.2.1研究内容..............................................................................................2 1.2.2论文框架..............................................................................................3 1.3研究方法和创新.............................................................................................4 1.3.1研究方法..............................................................................................4 1.3.2创新之处..............................................................................................6 第二章理论依据与相关研究进展...........................................................7 2.1理论依据.........................................................................................................7 2.2相关研究进展.................................................................................................7 2.2.1国外研究现状......................................................................................7 2.2.2国内研究现状......................................................................................9 2.3本章小结.......................................................................................................10 第三章BJXM公司外部环境分析............................................................12 3.1宏观环境分析...............................................................................................12 3.1.1政治环境............................................................................................12 3.1.2经济环境............................................................................................15 3.1.3社会环境............................................................................................16 3.1.4技术环境............................................................................................17 3.2行业环境分析...............................................................................................19 3.2.1智能手机市场现状分析....................................................................19 3.2.2行业内现有竞争者竞争能力分析....................................................20 3.2.3潜在竞争者进入能力分析................................................................22 3.2.4替代品替代能力分析........................................................................23 3.2.5供应商议价能力分析........................................................................23 3.2.6购买者议价能力分析........................................................................24 3.3机会与威胁分析...........................................................................................24 3.3.1BJXM公司的机会与威胁...................................................................24 3.3.2EFE矩阵分析.....................................................................................25 3.4本章小结........................................................................................................26 第四章BJXM公司内部环境分析............................................................28 4.1BJXM公司的发展历程及经营现状..............................................................28 4.1.1BJXM公司发展历程...........................................................................28 4.1.2BJXM公司经营现状...........................................................................29 4.1.3BJXM公司组织结构和人员...............................................................30 4.2BJXM公司资源与能力分析..........................................................................31 4.2.1公司资源分析.....................................................................................31 4.2.2公司能力分析.....................................................................................33 4.3优势与劣势分析...........................................................................................35 4.3.1BJXM公司的优势与劣势...................................................................35 4.3.2IFE矩阵分析.....................................................................................36 4.4本章小结........................................................................................................37 第五章BJXM公司创新战略确定............................................................39 5.1BJXM公司SWOT分析....................................................................................39 5.2BJXM公司QSPM矩阵分析............................................................................40