I 摘要 近年来，以信息技术为代表的新技术行业的发展极大地推动了电子测量仪器 仪表行业的发展。电子测量仪器仪表是信息技术的基础和源头，是信息产业的重 要组成部分。随着我国经济的高速发展，全球电子制造行业向中国迁移；以 5G 和 WIFI6 为代表的通信技术升级，对电子测量仪器仪表产品提出了更高的要求；行业 中的竞争环境也日益恶化。在此背景下，电子测量仪器仪表企业，尤其是电子测 量行业中的中小型高新技术企业纷纷调整企业战略开启转型升级之路，以期在新 的形势下继续保持并提升自己的竞争优势。 本文以电子测量仪器仪表 JZ 公司为研究对象，基于当前内外部环境对 JZ 公 司战略转型进行研究。首先论文运用 PEST 理论分析 JZ 公司战略转型的宏观环境， 根据“五力”模型分析 JZ 公司战略转型的行业竞争环境。然后对 JZ 公司内部环 境进行分析，再对 JZ 公司现有战略及存在的问题进行分析，发现 JZ 公司现有战 略为：一是集中战略，聚焦 WLAN 低端市场；二是服务差异化战略。这一战略存 在的问题包括：定位于低端市场的战略定位存在发展后劲不足的问题，影响公司 的可持续发展；现采用的集中战略存在市场、产品单一的问题，使得 JZ 公司经营 风险增加；而差异化战略在实施过程中存在重点不明、成本偏高、边际收益低的 问题。论文使用 SWOT 理论结合 JZ 公司自身情况分析 JZ 公司战略转型的优势、 劣势、机遇和威胁。最后根据 SWOT 分析结果，提出“加强新技术投入和新产品 开发；提升品牌知名度和营销能力，开拓中高端市场；同时进入蜂窝测试和矢网 测试市场”的转型战略；并详细阐述了战略转型的实施和保障措施。 关键词：战略转型，高新技术企业，电子测量ABSTRACT II ABSTRACT In recent years, the development of the new technology industry represented by information technology has greatly promoted the development of the electronic measuring instrument industry. Electronic measuring instruments are the foundation and source of information technology and an important part of the information industry. With the rapid development of my country's economy, the global electronics manufacturing industry is migrating to China; the upgrading of communication technology represented by 5G and WIFI6 puts forward higher requirements for electronic measuring instruments and meters; the competitive environment in the industry is also deteriorating. In this context, electronic measurement instrumentation companies, especially small and medium-sized high-tech companies in the electronic measurement industry have adjusted their corporate strategies to start a road of transformation and upgrading, in order to maintain and enhance their competitive advantages under the new form. This article takes the electronic measuring instrument JZ company as the research object, based on the current internal and external environment, to study the strategic transformation of JZ company. Firstly, the thesis uses PEST theory to analyze the macro environment of JZ company's strategic transformation, and analyzes the industry competition environment of JZ company's strategic transformation according to the "five forces" model. Then analyze the internal environment of JZ company, and then analyze the existing strategy and existing problems of JZ company. It is found that the existing strategy of JZ company is: one is the centralized strategy, focusing on the low-end WLAN market; the second is the service differentiation strategy. The problems with this strategy include: the strategic positioning of positioning in the low-end market has the problem of insufficient development potential, which affects the company's sustainable development; the current concentration strategy has the problem of single market and product, which increases the operating risk of JZ company; However, in the implementation process of the differentiation strategy, there are problems of unclear key points, high costs, and low marginal benefits. The thesis uses SWOT theory and JZ company's own situation to analyze the advantages, disadvantages, opportunities and threats of JZ company's strategic transformation. Finally, based on the results of SWOTABSTRACT III analysis, a transformation strategy of “strengthening new technology investment and new product development; enhancing brand awareness and marketing capabilities, expanding mid-to-high-end markets, and entering the cellular testing and vector network testing markets at the same time” was put forward; and the strategic transformation was elaborated Implementation and safeguard measures. Keywords: Strategic transition，High tech Enterprises，Electronic measurement.目 录 IV 目 录 第一章 绪论......................................................................................................................... 1 1.1 研究背景 ................................................................................................................ 1 1.2 研究意义 ................................................................................................................ 2 1.3 研究思路及论文框架 ........................................................................................... 2 1.3.1 研究基本思路 ............................................................................................ 2 1.3.2 研究方法 .................................................................................................... 3 1.3.3 论文框架 .................................................................................................... 3 第二章 理论基础及文献综述............................................................................................ 5 2.1 战略管理基础理论................................................................................................ 5 2.1.1 战略的定义 ................................................................................................ 5 2.1.2 战略转型的定义 ........................................................................................ 5 2.1.3 战略转型的模式 ........................................................................................ 7 2.2 战略管理研究方法................................................................................................ 7 2.2.1 PEST 分析法............................................................................................... 7 2.2.2 波特五力模型 ............................................................................................ 8 2.2.3 SWOT 分析 ............................................................................................... 10 2.3 高新技术企业战略管理研究综述......................................................................11 第三章 JZ 公司战略转型的外部环境分析.................................................................... 14 3.1 JZ 公司宏观环境分析 ......................................................................................... 14 3.1.1 政策环境 .................................................................................................. 14 3.1.2 经济环境 .................................................................................................. 15 3.1.3 社会环境 .................................................................................................. 17 3.1.4 技术环境 .................................................................................................. 17 3.2 行业竞争环境分析.............................................................................................. 18 3.2.1 供应商的议价能力.................................................................................. 18 3.2.2 购买者议价能力...................................................................................... 19 3.2.3 潜在的竞争者 .......................................................................................... 20 3.2.4 替代品的威胁 .......................................................................................... 20 3.2.5 现有竞争者竞争能力.............................................................................. 20 3.2.6 JZ 公司竞争环境分析小结 ..................................................................... 21目 录 V 第四章 JZ 公司内部环境、战略现状和问题分析........................................................ 22 4.1 JZ 公司简介........................................