I 摘要 医疗信息化是信息技术在医疗领域发展应用的成果，融合了医学、信息、管 理等多种学科。目前，医疗信息化已在发达国家得到较为成熟的应用和发展，并 经实践证明，医疗信息化能够带来良好的社会和经济效益；国内医疗信息化目前 正在快速发展中，不断以现代化、科学化、规范化的手段，极大的提升了我国医 疗服务与管理的效率和水平，同时也激发了一批医疗信息化公司的成长和发展。 未来医疗信息化将成为我国医疗卫生事业发展的必然方向，医疗信息化公司也将 迎来前所未有的发展机遇。在良好的发展前景下，伴随着同行业企业竞争的不断 加剧，建立科学合理的竞争战略模式，是医疗信息化公司积极应对未来发展的重 要举措。 在此背景下，本文以TF公司为案例，依据竞争战略理论，采用文献分析法、 比较法、案例分析法对案例公司进行了竞争战略研究。首先，采用PEST模型对 本文研究选取的案例公司TF公司进行了外部宏观环境分析，其次，采用五力模 型对TF公司进行了行业环境分析，然后，对TF公司进行了内部资源分析和SWOT 分析，研究认为TF公司在目前阶段应该采取SO战略，重点结合公司的优势和外 部机会，立足做好核心产品的市场。本文综合分析得出，目前实施差异化竞争战 略是最符合TF公司当前发展的战略模式。一是TF公司应坚持发展现有的核心竞 争产品和业务板块，持续稳固国内市场地位。二是尽可能寻找下沉市场机会，扩 大市场范围。最后研究提出了相应的实施保障措施，以期制定出更加适合于TF 公司当前发展的战略方案，能够促进TF公司更好的发展，保持持续的市场竞争 力。 关键词：TF公司；差异化战略；战略管理 Abstract II Abstract Medicalinformatizationistheresultofthedevelopmentandapplicationof informationtechnologyinthemedicalfield,whichintegratesmedicine,information, managementandotherdisciplines.Atpresent,medicalinformatizationhasbeenmore matureapplicationanddevelopmentindevelopedcountries,andithasbeenprovedby practicethatmedicalinformatizationcanbringgoodsocialandeconomicbenefits;at present,domesticmedicalinformatizationisdevelopingrapidly,whichhasgreatly improvedtheefficiencyandlevelofChina'smedicalserviceandmanagementby meansofmodernization,scientificityandstandardizationThegrowthand developmentofanumberofmedicalinformationcompanies.Inthefuture,medical informatizationwillbecometheinevitabledirectionofthedevelopmentofChina's medicalandhealthundertakings,andmedicalinformationcompanieswillalsousher inunprecedenteddevelopmentopportunities.Inagooddevelopmentprospect,with theincreasingcompetitionofenterprisesinthesameindustry,itisanimportant measureformedicalinformationcompaniestoactivelyrespondtothefuture developmenttoestablishascientificandreasonablecompetitionstrategymode. Inthiscontext,thispapertakesTFcompanyasacase,accordingtothetheoryof competitivestrategy,usingthemethodsofliteratureanalysis,comparison,andcase analysistostudythedifferentiatedcompetitivestrategyofthecasecompany.Firstly, thepestmodelisusedtoanalyzetheexternalmacroenvironmentofTFcompany. Secondly,thefiveforcemodelisusedtoanalyzetheindustryenvironmentofTF company.Then,theinternalresourceanalysisandSWOTanalysisofTFcompanyare carriedout.TheresearchshowsthatTFcompanyshouldadoptsostrategyatpresent stage,focusontheadvantagesandexternalopportunitiesofthecompany,andbaseon themarketofcoreproducts.Thispaperconcludesthatthecurrent"differentiated competitionstrategy"isthemostsuitablestrategyforTFcompany.First,TFshould adheretothedevelopmentofexistingcorecompetitiveproductsandbusinesssectors, andcontinuetostabilizethedomesticmarketposition.Second,weshouldtryourbest Abstract III tofindopportunitiestosinkthemarketandexpandthescopeofthemarket.Finally, thepaperputsforwardthecorrespondingimplementationsafeguardmeasures,in ordertoformulateamoresuitableforthecurrentdevelopmentofTFcompany strategicplan,canpromotethebetterdevelopmentofTFcompany,maintain sustainablemarketcompetitiveness. KeyWord：TFcompany;Differentiationstrategy;strategicmanagement 目录 IV 目录 摘要..........................................................................................................I Abstract....................................................................................................II 第一章绪论..............................................................................................1 第一节研究背景和意义........................................................................................1 一、研究背景.............................................................................................................................1 二、选题的研究意义.................................................................................................................3 第二节研究内容和研究方法..................................................................................4 一、研究内容.............................................................................................................................4 二、研究方法.............................................................................................................................4 三、研究创新点.........................................................................................................................5 第二章理论基础与研究综述.................................................................6 第一节相关理论及理论工具................................................................................6 一、相关理论.............................................................................................................................6 二、理论工具.............................................................................................................................8 第二节研究综述..................................................................................................10 一、国外研究综述.....................................................................................................................9 二、国内研究综述...................................................................................................................10 三、研究评述...........................................................................................................................10 第三章TF公司外部环境分析..............................................................11 第一节宏观环境分析..........................................................................................11 一、政治环境...........................................................................................................................11 二、经济环境...........................................................................................................................12 三、社会环境...........................................................................................................................13 四、技术环境...........................................................................................................................14 第二节行业现状与发展趋势..............................................................................14 第三节行业环境分析..........................................................................................16 目录 V 一、医疗同行竞争者...............................................................................................................16 二、潜在进入者.......................................................................................................................17 三、替代品...............................................................................................................................18 四、供应商的议价能力...........................................................................................................18 五、购买者议价能力...............................................................................................................18 第四章TF公司内部环境分析..............................................................20 第一节TF公司概况.............................................................................................20 第二节企业能力分析..........................................................................................21 一、公司研发能力分析...........................................................................................................21 二