随着跨境电子商务的不断拓展，产生了海外仓等新的物流模式，在海外仓发展的 诸多问题中，库存管理成了当下最需要解决的问题之一。CZZT公司也不例外，在海外 仓运营过程中经常遇到产品的滞销和畅销品的备货不足问题，本文据此为课题进行研 究。论文阐述了研究背景和研究意义以及学术界和实践部门对该问题的研究状况，分 析了CZZT公司海外仓发展状况和问题，借鉴了国内外企业第三方海外仓库存管理实 践，提出了CZZT公司优化第三方海外仓库存的对策措施。研究表明，现有文献对该问 题研究已有较多成果，是本文研究的重要理论基础； CZZT公司美国仓从2014年运营 至今已有较大发展，其订单量已经远远超过国内直邮的订单量，但存在着海外仓布局 不合理和库存备货预判不足出现产品滞销或备货不足的问题；国内外相关企业实践为 优化CZZT公司海外仓库存管理提供了产品分类管理、新产品头程运输多样化和多仓备 货等方面的借鉴和启示。据此，论文从供应链的角度出发，结合供应商生产时间、头 程物流的选择和运送时间、电商平台销售数量等因素通过数据的计算，提出优化库存 的备货方案，减少海外仓产品的滞销以及畅销品的备货不足，并与电商平台相互呼应， 形成良好的循环，提高跨境电商企业在电商平台的竞争力，实现利益最大化。 关键词：库存管理；海外仓库；跨境电商；CZZT公司 II RESEARCH ON OPTIMIZATION OF OVERSEAS WAREHOUSE MANAGEMENT OF CZZT COMPANY ABSTRACT With the continuous expansion of cross-border e-commerce, it comes up some new logistics models, such as overseas warehouses. Among the numerous problems encountered in the development of the oversea warehouse, inventory management remains one of the most urgent problems that needs to be dealt with at the moment. CZZT, without exception, faces the problems of the slow sales of products and the insufficient inventory of best-selling products frequently in the operation process of overseas warehouse. this thesis takes this problem as the object to study. The thesis expounds the background and significance of this research, as well as the research status by the academic and practical departments, analyzes the development status and the problems of overseas warehouses of CZZT Corporation, refers the practice of the inventory management of the third-party oversea warehouse from the domestic and foreign companies, and proposes the measures for CZZT Corporation to optimize the inventory of third-party overseas warehouse. The research shows that the existing literatures have lots of research conclusions on this theme, which is the important basis for the study of this thesis. Since 2014, CZZT Corporation US warehouse has had a substantial growth till nowadays. The amount of its current orders has far exceeded the orders placed by Chinese domestic direct mails. However, there are problems with unreasonable overseas warehouse layout and insufficient pre-judgment of inventory. Relevant domestic and foreign companies' practices provide reference and inspiration for optimizing CZZT's overseas warehouse inventory management in terms of product classification management, diversification of new product first-line transportation, and multi-warehouse stocking . Therefore, from the aspect of the supply chain and the calculated datum which embody the suppliers' production time, the choice of the first-line logistics, the shipping time and the sales volume of the e-commerce platform，this thesis proposes a stock preparation solution for the optimal inventory which can reduce the unsalable products and the insufficient inventory for the best-selling products. At the same time, the solution can interact with the e- commerce platform to form a good cycle, improve the competitiveness of cross-border e- commerce enterprises on the e-commerce platform and achieve the goal of maximizing profits. III KEY WORDS：Inventory management；overseas warehouses；cross - border e - commerce； CZZT company IV 目录 摘要 ...................................................................................................................................................... I ABSTRACT ........................................................................................................................................... II 第一章 导论 ........................................................................................................................................... 1 1.1研究背景和研究意义 .............................................................................................................. 1 1.1.1研究背景 ........................................................................................................................ 1 1.1.2研究意义 ........................................................................................................................ 1 1.2 文献综述 ................................................................................................................................... 1 1.3研究思路与研究内容 ............................................................................................................... 5 1.3.1 研究思路 ........................................................................................................................ 5 1.3.2研究内容 ........................................................................................................................ 5 1.4研究方法和创新之处 .............................................................................................................. 6 1.4.1拟采取的研究方法 ........................................................................................................ 6 1.4.2独创或新颖之处 ............................................................................................................ 6 2.1 CZZT公司发展概况 ................................................................................................................ 7 2.1.1CZZT公司简介 .............................................................................................................. 7 2.1.2CZZT公司跨境业务情况 .............................................................................................. 8 2.2 CZZT公司海外仓使用的状况 .............................................................................................. 11 2.2.1 CZZT公司美国第三方海外仓和FBA的发展状况 .................................................. 11 2.2.2 CZZT公司使用欧洲第三方海外仓的成本评估........................................................ 13 2.2.3 CZZT 公司海外仓使用整体现状 ............................................................................... 14 2.3 CZZT公司第三方海外仓库存管理问题 .............................................................................. 15 2.3.1 CZZT公司库存布局不合理 ....................................................................................... 15 2.3.2 CZZT公司库存滞销、周转慢 ................................................................................... 17 第三章 国内外企业第三方海外仓库存管理实践借鉴和启示 .......................................................... 20 3.1国内某跨境电商企业第三方海外仓库存管理的模式 ......................................................... 20 3.1.1少量的快递备货到第三方海外仓 .............................................................................. 20 3.1.2在国内设立中转仓 ...................................................................................................... 20 3.1.3海外仓多仓运营 .......................................................................................................... 21 3.2国外某跨境电商企业第三方海外仓库存管理的模式 ......................................................... 22 3.2.1独立站运营 .................................................................................................................. 22 3.2.2境外仓库与物流商合作 .............................................................................................. 23 3.2.3采取生产工厂压货的模式 .......................................................................................... 23 V 3.3国内外企业第三方海外仓库存管理对CZZT公司的启示 .................................................. 25 3.3.1对海外仓库存的产品进行分类管理 ..............................................