随着环保概念在人们日常生活中的影响日益增加，绿色经营的理念已深深扎 根于人们的心中。越来越多的企业也已经认识到了社会责任的重要性,同时他们 也意识到了可持续发展对企业的长期发展有着巨大的联系。很多企业已经开始考 虑如何能够在创造经济效益的同时，又能够兼顾绿色经济的管理模式。所以，很 多公司开始选择研究绿色供应链的管理模式来实现可持续发展的目标。绿色供应 链管理强调低投入和大型物流，注重绿色生产和运输方式，帮助企业降低生产经 营成本的同时，又能保护环境和节约资源，达到节能，高效，少污染的目的，进 而提高企业的竞争优势，更有利于增强企业社会责任意识，提升企业形象。 本文基于供应链管理的相关理论，概述了 D 公司的现有管理体系,运用了 PEST 分析模型对 D 公司的外部环境进行了分析,并介绍了 D 公司的主要竞争对手 的情况。基于 D 公司绿色供应链管理的现状，分析其存在的问题，包括产品包装 所采用的材料欠环保、产品包装的回收率较低、产品制造产生环境污染高、产品 回收流程对消费者不透明、产品的绿色物流占比不多等 5 个方面的问题，并挖掘 产生问题的 5 个原因。基于三重底线理论，给出相应的解决方案来优化 D 公司的 绿色供应链体系，并最终形成绿色供应链逆向物流的闭环。在优化方案的实施阶 段，提出运用 PDCA 的戴明环的管理模式进行计划和实施，并从绩效评价体系等 相应机制上保障优化方案的实施。 本文采用三重底线理论的原则，从产品设计、产品采购、产品制造、产品销 售和产品物流 5 大方面所产生的问题提出优化的方案，要求企业注重社会和环境 指标的同时注重传统的财务指标。如果企业要实现可持续发展，就必须向这三个 方面共同努力，才能使企业获得长期的经济效益和持久的竞争优势。 关键字，绿色供应链管理；可持续发展；反向物流；环保；三重底线III Abstract With the increasing influence of environmental protection in people's daily lives, the concept of green production has been deeply rooted in people's hearts. More and more companies have recognized the importance of social responsibility, and they also realize that sustainable development has a huge relationship with the long-term development of enterprises. Many companies have begun to consider how they can create economic benefits while balancing the green economy management model. Therefore, many companies have begun to choose to research green supply chains to achieve sustainable development goals. Green supply chain management emphasizes low input and large-scale logistics, pays attention to green production and transportation, helps enterprises reduce production and operation costs, and at the same time protects the environment and saves resources, achieving the goal of energy saving, high efficiency and less pollution, thus improving the competitive advantage of enterprises. It is more conducive to enhancing corporate social responsibility awareness and enhancing corporate image. Based on the relevant theories of supply chain management, this paper summarizes the management system of Company D, analyzes the external environment of Company D by using PEST analysis model, and introduces the main competitors of Company D. Based on the status quo of D company's green supply chain management, the problems accounts for five aspects of the problem include that uneco-friendly materials in product packaging; low recovery rate of product packaging; high environmental pollution caused by product manufacturing; opaque recycling process to consumers, and low proportion of green logistics of products. Then the article explored five reasons for the problem. Based on the triple bottom line theory, the corresponding solution is given to optimize green supply chain system of Company D. Finally form a closed loop of green supply chain reverse logistics. In the implementation stage of the optimization plan, the management mode based on the Deming circle is proposed for planning and implementation, and the implementationIV of the optimization plan is guaranteed from the corresponding mechanisms such as the performance evaluation system. This paper adopts the principle of triple bottom line theory, and proposes an optimized plan from the problems arising from product design, product procurement, product manufacturing, product sales and product logistics. It requires enterprises to pay attention to social and environmental indicators, while paying attention to traditional financial indicators. If companies are to achieve sustainable development, they must work hard in these three areas in order to achieve long-term economic benefits and long-term competitive advantages. Keywords: Green Supply Chain Management; Sustainable Development; Reverse Logistics; Environmental Protection; Triple Bottom Line目录 致谢..................................................................................................................................................................I 摘要.................................................................................................................................................................II Abstract........................................................................................................................................................ III 第 1 章 绪论.......................................................................................................................................... 1 1.1 研究背景与意义 ....................................................................................................................... 1 1.1.1 研究背景 .....................................................................................................................1 1.1.2 研究目的 .....................................................................................................................2 1.1.3 研究意义 .....................................................................................................................2 1.2 国内外研究现状 ....................................................................................................................... 3 1.2.1 国外研究现状 .............................................................................................................3 1.2.2 国内研究现状 .............................................................................................................4 1.2.3 国内外研究现状评述 .................................................................................................6 1.3 研究内容与基本框架 .............................................................................................................. 6 1.3.1 研究内容 .....................................................................................................................6 1.3.2 基本框架 .....................................................................................................................7 1.4 研究方法与创新点................................................................................................................... 8 1.4.1 研究方法 .....................................................................................................................8 1.4.2 创新点 .......................................................................................................................10 第 2 章 相关理论概述......................................................................................................................11 2.1 供应链相关理论 ..................................................................................................................... 11 2.1.1 供应链的起源与发展 ............................................................................................... 11 2.1.2 供应链基础理论 .......................................................................................................11 2.1.3 绿色供应链管理理论 ...............................................................................................12 2.1.4 绿色供应链理论和传统供应链理论对比研究 .......................................................12 2.2 企业绿色管理理论................................................................................................................. 13 2.2.1 可持续发展理论 .................................................................................................