在知识经济大发展的时代，知识型人才越发成为企业取得市场竞争优势的核心要 素。因此，企业对知识型人才的需求迅猛增加。如何通过有效的激励手段吸引来并保 留住知识型人才成为企业需要思考的重要问题。目前大多数企业未深入探究知识型员 工的薪酬管理，存在激励效果不佳、员工工作倦怠、流失率高等问题。本文对知识型 员工非物质激励问题进行研究具有重要的现实意义。 本文在对已有的研究成果和相关理论进行梳理总结的基础上，以X公司作为具体 研究对象，通过实地访谈调查了解其知识型员工激励管理的现状和问题，针对其非物 质性激励建设方面的问题展开研究。本文通过调查问卷和实证数据分析提取关键要 素，进而结合相关理论整合设计出X公司知识型员工非物质性激励的优化方案，最终 给出方案实施的具体措施和保障机制，以期为企业知识型员工群体的激励管理优化提 供一定的参考。本文的研究发现，目前X公司在员工工作保障的营造和员工身心健康 的关怀方面表现较好，而在其员工发展这一维度则仍有优化空间。具体而言，X公司 知识型员工群体认为最为重要的非物质性激励要素包括环境维度的办公环境、公平公 正、平衡感受；关系维度的情感关心、褒奖认可、有效沟通；成长维度的培训进修、 职位晋升、轮岗挑战。这些要素应当被作为X公司知识型员工非物质性激励方案设计 的重要依据。 本研究结合激励管理理论，为X公司及同类企业探索了知识型员工非物质性激励 的优化方案，通过实施精细化的管理策略，帮助企业实现知识型员工引进来、留下来 和用起来，并从根本上帮助企业树立人本管理观念，在市场竞争展现优势。 关 键 词，知识型员工，非物质激励，激励策略 论文类型，应用研究浙江工业大学硕士学位论文 X 公司知识型员工非物质激励策略研究 II Research on the Non-material Incentive Strategies of Knowledge-based Employees in X Company ABSTRACT With the great development of knowledge economy, knowledge employees have increasingly become the core elements for enterprises to gain competitive advantages in the market. How to attract and retain knowledge employees through effective incentive means has become an important issue for enterprises to think about. However, most enterprises have not deeply explored incentive management of knowledge employees, and there are some problems such as poor incentive effect, increased job burnout and turnover rate, which vests relative researches with necessity and significance. This thesis focused on the non-material incentive of knowledge employees in the era of knowledge economy. Firstly, this thesis summarized the existing research results and relevant theories. Secondly, this thesis chose X company as the case and analyzed the status and problems of non-material incentive in the case. This thesis focused on the non-material incentive of knowledge employees in the era of knowledge economy. Firstly, this thesis summarized the existing research results and relevant theories. Secondly, this thesis chose X company as the case and analyzed the status and problems of non-material incentive in the case. Thirdly, this thesis summarized the key elements of non-material incentive and put forward the optimization scheme of knowledge employees for knowledge employees in X company. In conclusion, overall, X company performed well in the construction of employee job security and the care of employees' physical and mental health, while the dimension of employees’ training and development still need to improve. More specifically, the most important incentive elements included work environment, fairness, balanced feelings, emotional care, recognition & rewards, efficient communication, training, promotion, job rotation, which should be regarded as important浙江工业大学硕士学位论文 X 公司知识型员工非物质激励策略研究 III basis for the design of non-material incentive plans for knowledge employees of X company. Based on rich theorial foundation of incentive management, this thesis helped X company and similar enterprise explore practical optimization plans for knowledge employees in X company, which may contribute to the reformation of incentive management and human resource management of enterprises and highlight advantages in market competition in the long term. KEYWORDS: Knowledge-based employee;Non-material incentive; Incentive strategy TYPE OF THESIS:Application Research浙江工业大学硕士学位论文 X 公司知识型员工非物质激励策略研究 IV 目 录 1 绪论............................................................................................................................... 1 1.1 研究背景..................................................................................................................1 1.2 研究意义..................................................................................................................1 1.3 研究方法..................................................................................................................2 1.4 研究内容与思路......................................................................................................3 2 相关理论与应用研究综述........................................................................................5 2.1 相关概念界定..........................................................................................................5 2.1.1 知识型员工....................................................................................................5 2.1.2 激励管理........................................................................................................5 2.1.3 非物质性激励................................................................................................6 2.2 相关理论基础阐述..................................................................................................6 2.2.1 内容型激励理论............................................................................................6 2.2.2 过程型激励理论............................................................................................8 2.2.3 综合型理论....................................................................................................8 2.3 国内外研究与应用概况..........................................................................................9 2.3.1 国外研究与应用............................................................................................9 2.3.2 国内研究与应用..........................................................................................10 2.3.3 研究述评......................................................................................................12 3 X 公司知识型员工激励管理现状和问题分析..................................................13 3.1 X 公司概况.............................................................................................................13 3.1.1 公司发展......................................................................................................13 3.1.2 组织架构......................................................................................................13 3.1.3 人力资源管理..............................................................................................13 3.2 X 公司员工激励管理现状调查.............................................................................15 3.2.1 面向 X 公司全体员工激励管理调查的问卷设计.....................................15 3.2.2 问卷的发放和收集......................................................................................16 3.2.3 信度和效度检验..........................................................................................16 3.2.4 数据结果分析..............................................................................................18 4 X 公司知识型员工非物质性激励要素确定......................................................22 4.1 X 公司知识型员工激励管理问题的访谈调查分析.............................................22 4.1.1 访谈设计......................................................................................................22浙江工业大学硕士学位论文 X 公司知识型员工非物质激励策略研究 V 4.1.2 访谈结果分析..............................................................................................22 4.2 要素初始来源........................................................................................................24 4.3 问卷调查的设计...