经过二十多年的发展,房地产行业已经成为我国经济发展的支柱型产业,为国家经 济的繁荣做出了巨大的推动作用但是房地产行业又是一个投资规模大!建设周期长! 易受国家政策法规!经济形势!消费者心理等诸多不确定性因素影响的行业一旦项目 投资失败,不仅会造成资源上的浪费,而且会给企业和投资者带来巨大的损失 房地产项目的可行性研究是运用项目管理!市场营销!财务评价等多学科的知识对 拟建工程项目进行论证!分析!计算和方案比选,从市场的可行性!财务评价可行性! 工程技术可行性等方面进行论证,最终得出结论的过程所以房地产项目的可行性研究 为投资者提供了科学准确的投资依据,确保了项目的收益和投资的成功 本报告主要由六个部分组成:第一部分绪论,主要介绍本文研究的研究背景和研究 意义及目前国内外研究的现状以及研究的方法;第二部分主要介绍在房地产项目可行性 研究中所应用的一些基本原理及理论;第三部分是针对ZZ房地产项目本身,从宏观和 微观两方面进行市场分析,并针对该项目进行SWOT的分析,预测楼盘平均销售价格 第四部分介绍了ZZ房地产项目的开发方案,并针对该项目的投资和楼盘销售情况进行 预测分析第五部分针对该项目的多项经济效益评价指标进行了详细的计算分析,并且 对该项目进行不确定性分析及风险管理分析第六部分是报告的最终研究结论及建议 关键词:房地产项目可行性研究市场分析经济效益评价指标Abstraet硕士报告 ABSTRACT Aftertwentyyears,develoPment,therealestateindustryhasbeeomeaPillarofeconomie growtllandboostedChina,5ProsPerity.Therealestateindustry,however,dePendson larger一scaleinvestment,longereonstruetionPeriodand15vulnerabletoPolieiesand regulationsandeeonomiceonditions,eonsumerPsyehology,andmanyuneertainties.Onee theinvestmentfails,itwillnotdedueewasteofresourees,butalsogiveeomPaniesand investorswithhugelosses. 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Keywords:realestateprojeets,feasibilitystudy,marketanalysis,eeonomieeost一benefit evaluationindex硕士报告22房地产项目的可行性研究 目录 摘要.........................................................................................................I ABSTRACT...................................................................................................11 1绪论.............................................................................................................1 1.1选题的背景及意义................................................1 1.1.1报告选题的背景.........................,...................#1 1.1.2报告研究的意义...................................................#1 1.2国内外研究综述....................................................2 1.2.1国外研究综述.......二...,二,...............,2 1.2.2国内研究综述................................................2 1.3报告框架结构及研究方法....................................................................................3 1.3.1报告的框架结构.................................................#3 1.3.2报告的研究方法....................................................5 2房地产项目投资可行性研究的理论.........................................................6 2.1房地产项目投资可行性研究概述........................................................................6 2.1.1房地产项目投资可行性研究概念..............................................................6 2.1.2房地产项目投资可行性研究的意义..........................................................6 2.1.3房地产项目投资可行性研究过程中所需的资料......................................7 22房地产项目投资可行性研究的工作内容............................................................8 2.2.1项目投资可行性研究阶段的划分及各阶段的特点..................................8 2.2.2房地产项目投资可行性研究的基本内容..................................................9 2.3房地产项目投资可行性研究的步骤..................................................................11 2.3.1项目可行性研究的组织安排....................................................................11 2.3.2针对项目的市场调查分析及资料的收集................................................n 2.3.3项目方案的优化及选择............................................................................11 2.3.4项目方案的详细论证分析........................................................................n 2.3.5针对研究结论编写可行性研究报告........................................................12 2.4房地产项目投资可行性研究经济效益评价分析常用指标概述.....................12 2.4.1常用的静态评价指标................................................................................12 2.4.2常用的动态评价指标................................................................................12 2.5房地产项目投资可行性研究不确定性分析概述.............................................13 2.5.1盈亏平衡分析法......................................................#.14目录硕士报告 2.5.2敏感性分析...........,............................................................................14 2.6房地产项目投资可行性研究风险管理理论概述.............................................15 322房地产项目市场综合分析............................................,...............17 3.1项目开发企业介绍及项目概述.........................................................................17 3.1.1项目开发企业介绍...................................................................................17 3.1.2项目概述....................................................................................................17 3.222房地产项目市场环境分析.............................................................................18 3.2.1国内房地产市场环境分析........................................................................18 3.2.2郑州市房地产市场环境分析.................................................................,.19 3.322房地产项目的SWOT的分析........................................................................27 3.422房地产项目的市场定位.................................................................................28 3.4.122房地产项目潜在客户的定位..................................................,......28 3.4.2项目户型定位............................................................................................28 3.4.322房地产项目销售价格预测...................................................................29 422房地产项目开发方案分析........................,...................................30 4.1项目开发方案......................................................................................................30 4.1.1项目工程概况............................................................................................30 4.1.2项目开发规划设计.......................................................................,......30 4.1.3项目开发进度计划....................................................................................31 4.222房地产项目投资分析及销售收入预测.........................................................31 4.2.122房地产项目投资分析...........................................................................31 4.2.222房地产项目销售收入预测.................................