可行性研究报告是我国八十年代初借鉴国外经验采用的一种关于项目建设 必要性和可行性的研究方法。投资估算是可行性研究报告的重要组成部分，是项 目经济评价的基础和项目决策的重要依据，它对控制项目投资效益有着不可替代 的作用。投资估算的准确与否，不仅影响到建设项目前期的投资决策和资金筹措 方案的制定，而且还直接关系到设计概算、施工图预算的编制及项目建设期的造 价控制和管理。因此，要求投资估算既不能留有缺口也不能肥头大耳。在本文的 研究中，紧紧把握理论联系实际的原则，对青岛四方欢乐滨海城项目的预可研报 告以及其他资料文件进行了查阅与整理，并对相关人员进行了访谈，这些资料都 是本文研究的基础。另外，在完成本文时，还查阅了大量国内外关于投资估算决 策的资料及文献，综合应用了前人的研究成果，并尝试着在新的情形中应用前人 的研究成果。 本文的研究成果是应用科学论的思想并结合工程实际投资预算决策经验，在 前人研究成果的基础上，鉴于很多企业采用复合估算方式，建立了相应的投资估 算模型，为制定合理的财务管理策略奠定基础。最后通过对青岛四方欢乐滨海城 项目的投资预算进行了相关的分析，以检验本文的研究成果。 本文研究成果具有可操作性以及扩展性，能为工程企业在制定投资预算策略 提供决策指导，对工程市场具有良好的参考和实用价值。 关键词，预可研；投资预算；财务评价ABSTRACT The feasibility study report is to learn from foreign experience in the early eighties in China using the research methods of the necessity and feasibility of projects. The investment estimate is an important part of the feasibility study report, project economic evaluation and project decision-making basis, with its control of the project investment returns plays an irreplaceable role. Investment estimation accuracy, not only affect the investment decisions of the early construction projects and funding program development, but also directly related to the design of the proposed budget, cost control and management of the construction budget preparation and project construction period. Therefore, requires an investment of estimates can neither leave gap can not be fat head and big ears. In this study, firmly grasp the principle of linking theory with practice, on the the Sifang joy Marina City project pre-feasibility study report and other information on file for inspection and finishing, and staff interviews, these data are in this article the basis of the study. In addition, this is complete, but also access a large number of domestic and foreign information and literature to estimate the decision-making on investment, and comprehensive application of the previous research results, and try the application of the previous research results in the new situation. This article the research results of application of the science of ideas and the actual investment experience in budgetary decision-making on the basis of the results of previous studies, in view of the many companies using composite estimation method, the investment estimation model for the development of sound financial management The strategy foundation. Finally, the analysis of investment budget on the the Sifang joy Marina City project, to test the findings of this article. In this paper, results of operability and scalability, and decision-making guidance for engineering firms in the development of the investment budget strategy has a good reference and a practical value of the engineering market. Key Words: Pre-feasibility study; investment budget; financial evaluation目 录 第一章 绪论 ...............................................................................................................1 1.1 报告的研究背景............................................................................................1 1.2 报告的研究意义............................................................................................2 1.3 本文研究的主要内容....................................................................................4 1.4 本文研究的技术路线....................................................................................5 第二章 项目建设情况综述 .......................................................................................6 2.1 青岛四方欢乐滨海城基础开发承建公司简介............................................6 2.2 项目建设目标................................................................................................6 2.3 项目投资估算及资金筹措............................................................................7 2.4 项目建设的必要性........................................................................................8 第三章 项目市场分析 .............................................................................................10 3.1 青岛土地市场现状......................................................................................10 3.2 青岛土地市场影响因素分析...................................................................... 11 3.3 青岛土地市场预测......................................................................................13 3.4 项目地块 SWOT 分析 ................................................................................17 3.5 四方欢乐滨海城土地市场前景分析..........................................................19 第四章 项目工程技术方案可行性研究.................................................................23 4.1 土地整理工程方案......................................................................................23 4.2 道路工程......................................................................................................23 4.3 市政管线工程..............................................................................................25 4.4 配套公共设施工程......................................................................................27 4.5 绿化工程......................................................................................................28 4.6 公共广场工程..............................................................................................28 4.7 海堤工程......................................................................................................29 4.8 防洪渠改造工程..........................................................................................30 第五章 项目运作模式 .............................................................................................31 5.1 项目运作模式..............................................................................................31 5.2 组织机构与项目管理..................................................................................34 5.3 项目实施进度计划......................................................................................35第六章 项目投资估算与财务评价.........................................................................37 6.1 项目投资估算及资金筹措..........................................................................37 6.2 项目财务评价..............................................................................................41 第七章 结论和建议 .................................................................................................46