房地产开发项目的可行性研究工作是进行企业在投资决策前的重要参考依据，也 是评价项目可行与否、收益情况的重要分析手段。依据科学的可行性研究可以降低房 地产项目开发的盲目性，帮助企业降低投资风险，同时促进行业健康发展。 本文主要是依托棚改项目性质，已配建的精英公寓及商业，平衡棚改资金，解决 百姓回迁问题。同时重点对配建的精英公寓及商业部分进行了可行性研究分析，主要 从以下几个方面进行了阐述，我国目前房地产行业的背景、现状、可行研究的目的； BJZ 项目的概况、项目的市场定位与分析、项目的经济评价、节能与环境评价；论述 项目的开发可行性。 本文对于 BJZ 项目的投资开发具有指导意义，同时其范文的整体格式与思路对于 公司后续的项目的可行性研究都具有借鉴价值。 关键词，高端房地产；可行性研究；财务评价；节能与环境评价；北京理工大学工商管理硕士（MBA）学位报告 III Abstract The feasibility study of real estate development project is an important reference for enterprises in investment decision-making, and it is also an important analytical method to evaluate the feasibility of the project or not. On the basis of scientific feasibility study can reduce the blindness of real estate development projects, help enterprises to reduce investment risk, and promote the healthy development of the industry. This thesis is mainly relying on the studio changed the nature of the project, is built of elite apartments and commercial, balance studio to change money, solve people's movements.This thesis mainly from the following contents detailed exposition: Analysis to the purpose of the real estate industry background,current situation, feasibility study at present in China;The situation of BJZ project, project market positioning and analysis, project economic evaluation, energy saving and environmental evaluation has carried on the detailed elaboration; Discuss the feasibility of the development project. This thesis has guiding significance for the development of BJZ project investment, and the overall format of the model and ideas for the future of the company's projects have a reference value for the feasibility study. Key word，Real estate;Feasibility study ;Financial evaluation;energy saving and environmental evaluation;北京理工大学工商管理硕士（MBA）学位报告 IV 目录 研究成果声明.............................................. I 关于学位报告使用权的说明.................................. I 摘要......................................................II 注释说明汇集表........................................... VI 第 1 章 绪论.............................................. 1 1.1 选题的背景、目的及意义............................................................................. 1 1.1.1 选题的背景 ......................................................................................... 1 1.1.2 研究的目的和意义 ............................................................................. 1 1.2 可行性研究的现状......................................................................................... 2 1.2.1 国外可行性研究的现状 ..................................................................... 2 1.2.2 国内可行性研究的现状 ..................................................................... 3 1.3 研究的内容及目标......................................................................................... 5 1.4 研究框架......................................................................................................... 5 第 2 章 项目开发概述...................................... 7 2.1 项目开发的背景............................................................................................. 7 2.2 项目地块解读................................................................................................. 7 2.2.1 项目区位 ............................................................................................. 7 2.2.2 宗地位置 ............................................................................................. 8 2.2.3 交通条件 ........................................................................................... 11 2.2.4 项目的配套条件 ............................................................................... 12 2.3 项目建设内容及规模................................................................................... 12 2.4 项目开发进度计划....................................................................................... 13 第 3 章 宏观经济及区域市场分析........................... 14 3.1 宏观经济环境分析....................................................................................... 14 3.1.1 棚改政策分析 ................................................................................... 14 3.1.2 房地产新政分析 ............................................................................... 15 3.1.3 国家经济及行业现状 ....................................................................... 17 3.1.4 政策背后的市场表现 ....................................................................... 18 3.1.5 未来市场的研判 ............................................................................... 19 3.2 区域市场分析............................................................................................... 20 3.2.1 住宅市场分析 ................................................................................... 20 3.2.2 商业市场分析 ................................................................................... 25 第 4 章 项目市场价格定位............................... 27 北京理工大学工商管理硕士（MBA）学位报告 V 4.1 地块本体分析............................................................................................... 27 4.1.1 交通分析 ........................................................................................... 27 4.1.2 城市功能 ........................................................................................... 27 4.2 项目市场定位............................................................................................... 27 4.2.1 定位依据 ........................................................................................... 27 4.2.2 项目整体定位 ................................................................................... 28 4.3 项目价格定位 ................................................................................................ 28 4.3.1 住宅价格定位 ................................................................................... 28 4.3.2 商业办公价格定位 ........................................................................... 30 第 5 章 项目经济评价分析................................. 31 5.1 项目投资估算与资金筹措........................................................................... 31 5.1.1 投资估算 ........................................................................................... 31 5.1.2 资金筹措 ........................................................................................... 32 5.1.3 项目销售计划 ................................................................................... 32 5.1.4 收入估算 ........................................................................................... 33 5.2 项目财务评价............................................................................................... 33 5.2.1 财务经济效益分析 ........................................................................... 33 5.2.2 现金流量分析 ................................................................................... 34 5.3 敏感性分析................................................................................................... 35 第 6 章 项目节能与环境保护............................... 37 6.1 节能方案分析............................................................................................... 37 6.1.1 建筑能耗现状分析 ........................................................................... 37 6.1.2 节能设计依据 ................................................................................... 37 6.1.3 节能方案 ........................................................................................... 38 6.2 环境影响分析..........................................................