伴随着互联网+大潮的袭来，企业弹性福利平台凭借着其高效、丰富以及实用性 等优势愈发的被企业主及职业经理人认可。为了留住更多的人才，企业主从薪资和福 利待遇方面都进行着全面及系统的改善，以力求保障企业核心人员的归属感，让个体 的知识能力凝聚成企业发展的整体动力。沐霖健康福利平台正是在此种模式上进行创 新，将企业福利与员工健康相结合，更好的去满足客户需求。而此篇报告的研究意义 也在于深度剖析健康管理平台的商业模式，帮助企业更加全面的了解此种模式的利 与弊，以求在未来取得更好的发展。 本文运用了“调查法”、“实证研究法”、“数量研究法”、“信息研究法”、“经验总 结法”等多种研究方法通过对公司战略、组织架构、管理团队、服务模式、盈利模式、 市场分析、竞争分析、市场运作、发展目标、风险管理、财务分析、融资计划、资本 退出等方面的分析，企业管理者可以更加深入的了解公司现阶段的运营状况及未来发 展方向，帮助其在关键时刻做出重要决策。 首先，报告在初始阶段就明确了要研究的问题与方向，就是帮助沐霖健康福利平 台梳理商业模式。随后通过搜集与问题相关的文献资料，并认真阅读，筛选出与研究 主题相关的文献借鉴。然后把所研究的方向进行提炼，形成一个理论概念的框架。之 后根据研究的需要，收集相关资料数据，通过对数据资料的处理分析，在研究中发现 相关联系。分析研究中的发现或结果，由于本项目实际存在，所以从切合实际的解释 中得出研究的结论。这也意味着研究发现具有有用性，以及在实施决策时的可靠性。 最后将全部研究过程和相关分析结果、解释以及结论以商业计划书的形式进行展现。 基于本商业计划书的研究分析认为，沐霖健康福利平台项目可行性较高，并且由 于此项目已经实际存在并运营半年左右时间，理论可与实际相佐证，更加肯定了本文 的研究成果。所以此商业计划书可以为企业实际经营提供理论支持及数据支撑，文中 所含市场分析、竞争分析等内容也可为企业经营决策所借鉴，其对于企业经营决策具 有一定的参考价值。 关键词：沐霖，健康管理平台，商业计划书，互联网+II The Business Plan of Health Management Platform for Mu Lin Company Abstract With the hit of the Internet Plus tide, enterprise flexible welfare platform with its high efficiency, rich and practical advantages and other advantages are increasingly recognized by the business owners and professional managers. In order to retain more talent, enterprise master slave wages and welfare benefits of comprehensive and systematic improvement, strive to guarantee the enterprise core staff ownership feeling, let the individual knowledge ability to condense into the overall dynamics of enterprise development. Mu Lin health benefits platform is in this kind of mode innovation, combination of employee welfare and occupational health, better to meet customer needs. The significance of this study lies in the in-depth analysis of the business model of health management platform, to help enterprises more comprehensive understanding of the advantages and disadvantages of this model, in order to achieve better development in the future. In this paper, using the survey method, empirical research method, quantitative research method , information research method, summarize the experience law a variety of research methods through the analysis of corporate strategy, organizational structure, management team, service mode, profit model, market analysis, competition analysis, the operation of the market, development target, risk management, financial analysis, financing plan, capital withdrawal, managers can be more in-depth understanding of the company at this stage of the operation situation and the future development direction and help in the critical moment to make an important decision. First of all, the paper in the initial stages of clear to the problems and direction of the research is to help Mu Lin health benefits platform comb the commercial mode. Then through the collection of relevant literature and information, and carefully read, screening out the literature related to the research topic. Then, the direction of the research is abstracted to form a theoretical framework. After that, according to the needs of research, collect the data, through the analysis of the data processing, in the study found that the relevant links. The findings or results of the study, as a result of the actual project, so as toIII draw a conclusion from the practical interpretation. This also means that the research findings are useful, as well as the reliability of the decision making. Finally, the whole research process and the results of correlation analysis, interpretation and conclusion are displayed in the form of business plan. Based on the study of the business plan analysis, Mu Lin health benefits platform project feasibility higher and due to this project has the actual existence and operation for half a year or so, theory and practical support, more sure of the research results of this paper. So the business plan can provide theoretical support and data support for the actual operation of the enterprise, the market analysis, competition analysis can also be used as reference for business decision-making, for business decision-making has a certain reference value. Key words: Mu Lin, Health Management Platform, Business plan, Internet+IV 目录 中文摘要.............................................................. I Abstract ............................................................. II 第一章 引言........................................................... 1 第二章 公司简介....................................................... 6 2.1 公司基本情况 .................................................... 6 2.2 公司主营业务 .................................................... 6 2.3 公司盈利模式 .................................................... 6 2.4 公司员工组成 .................................................... 7 2.4.1 管理团队 ................................................... 7 2.4.2 顾问团队 ................................................... 8 2.5 公司财务预测 .................................................... 9 第三章 公司管理...................................................... 10 3.1 企业管理 ....................................................... 10 3.2 企业财务 ....................................................... 10 3.3 企业战略概述 ................................................... 11 3.3.1.总战略 ................................................... 11 3.3.2 前期策略（品牌形成期） .................................... 11 3.3.3 后期策略（品牌成熟期） .................................... 11 第四章 市场分析...................................................... 12 4.1 需求分析 ....................................................... 12 4.1.1 健康管理需求背景 .......................................... 13 4.1.2 增量需求分析 .............................................. 15 4.2 市场分析 ....................................................... 16 4.2.1 企业医疗健康管理市场介绍 .................................. 16 4.2.2 沐霖健康市场开发策略 ...................................... 17 第五章 公司服务...................................................... 19 5.1 项目背景 ....................................................... 19 5.2 项目简介 ....................................................... 19 5.3 服务流程 ....................................................... 19 5.3.1 了解员工健康状况 .......................................... 19 5.3.2 医生服务内容 .............................................. 20V 5.3.3 职场体育 .................................................. 21 第六章 竞争分析...................................................... 22 6.1 产品竞争力分析 ................................................. 22 6.2 企业竞争力分析 ................................................. 22 6.2.1 较强的资源整合能力，完善的核心团队 ........................ 22 6.2.2 专业化市场定位理念 ........................................ 23 6.2.3 商学院及导师支撑 .......................................... 23 6.2.4 完善的研发管理和项目管理机制 .............................. 23 6.3 市场壁垒分析 ................................................... 23 第七章 市场运营...................................................... 24 7.1 邀请企业参加健康讲座 ........................................... 24 7.2 健康管理项目体验 ............