文本描述
本计划书是为 TT 检测实验室项目而制订的商业计划书。TT 公司长期从事第三方检 测咨询服务,有着丰富的检测行业经验和资源。通过对市场的调查研究,拟投资建设检 测实验室。本计划书期望论证投资建设第三方实验室的可行性,以获得风险投资家的股 权风险投资。并以此为基础建立完整的营销、运营及技术服务体系,使项目得以在第三 方检测市场上迅速占领市场,为股东提供可靠、满意的投资回报。 计划书介绍了选题的背景和意义及目前的研究状况;对项目的背景和 TT 公司拥有的 资源进行介绍;对行业环境和竞争环境进行分析;对项目服务能力和实验室管理进行规 划设计;根据项目规划设计经营策略,做市场定位并制定营销组合策略;进行财务可行 性进行预测和分析;进行风险与对策的分析并提出了应对策略。 本项目初始投资 2000 万元人民币,其中需要吸收风险投资 1500 万元。通过财务分 析,计算得到本项目,动态投资回收期为 4.25 年,5 年投资净现值为 65.2 万元,内部收 益率为 8.94%,修正内部收益率为 8.62%,通过本计划书的分析,结论认为,TT 检测实 验室项目具有前期投入大、后期回报稳定、投资收益较高、风险相对可控等特点,该方 案是可行的,且是一个低风险高收益的投资选择。 关键词,检测;实验室;商业计划书II Abstract This plan is made for project TT testing laboratory business plan. TT company has long been engaged in the third party inspection advisory business, has a wealth of industry experience and resources detection. Through the investigation on the market, plans to invest self testing laboratory. The feasibility of this plan expected argument construction investment third party laboratory, to home equity venture capital venture capital. As the basis for the establishment of marketing, operations and technical service support system, so that the project can be quickly occupied the market in the third party inspection market, to provide a reliable, satisfied with the investment return for shareholders. The plan describes the background and significance of the topic and the present research status; on the background of the project and the TT's resources; the industry environment and the competition environment analysis; the human resources required for the project, the system configuration and management measures for the planning and design; according to planning and design management strategy project, analysis of SWOT analysis of the project, STP marketing analysis and marketing strategy, and strategic planning of development projects; to predict and analyze the financial feasibility study; risk and countermeasures, and puts forward some corresponding strategies. In this project, the initial investment of twenty million yuan, which needs to absorb the risk investment of fifteen million yuan. Through financial analysis, calculated the project: dynamic investment recovery period is 4.25 years, 5 years of investment and net present value is 652 thousands yuan, the internal rate of return is 8.94%, the modified internal rate of return of 8.62%, through the analysis, the plan concluded that: project TT testing laboratory with pre cast into large, stable investment returns, the late income is higher, the risk is controllable, the scheme is feasible, and it is a low risk and high return investment choice. Key Words,Test and Certification; Laboratory; Business PlanIII 目 录 摘要..................................................................................................................................I Abstract..............................................................................................................................II 目 录................................................................................................................................III 图表目录 ......................................................................................................................... VI 第一章 绪论...................................................................................................................... 1 1.1 研究的背景和意义................................................................................................... 1 1.1.1 研究的背景........................................................................................................ 1 1.1.2 研究的意义........................................................................................................ 1 1.2 文献综述.................................................................................................................. 2 1.2.1 有关第三方检测产业研究的相关文献 .............................................................. 2 1.2.2 有关商业计划书的相关文献 ............................................................................. 4 1.2.3 有关管理理论的相关文献 ................................................................................. 5 1.3 研究的内容与方法................................................................................................... 7 1.3.1 研究的内容........................................................................................................ 7 1.3.2 研究的方法........................................................................................................ 7 1.4 结构.................................................................................................................. 8 第二章 项目背景介绍....................................................................................................... 9 2.1 检测行业概述 .......................................................................................................... 9 2.2 TT 公司简介 ............................................................................................................11 2.3 组织架构和主要管理成员(股东) ........................................................................12 2.4 服务介绍.................................................................................................................13 2.4.1 代理业务主要服务内容.....................................................................................13 2.4.2 自有品牌服务内容 ............................................................................................13 2.5 本章小结.................................................................................................................14 第三章 行业与竞争分析..................................................................................................15 3.1 行业环境分析 .........................................................................................................15 3.1.1 全球检测发展...................................................................................................15 3.1.2 我国检测市场容量 ...........................................................................................16 3.1.3 我国检测市场发展趋势....................................................................................17 3.1.4 检测业务特点...................................................................................................18 3.1.5 我国检测市场供给分析....................................................................................20 3.2 竞争环境分析 .........................................................................................................22 3.2.1 第三方检测的优势 ...........................................................................................22 3.2.2 波特五力模型...................................................................................................23 3.3 本章小结.................................................................................................................27IV 第四章 项目规划设计方案..............................................................................................28 4.1 项目目标.................................................................................................................28 4.2 服务内容.................................................................................................................28 4.3 项目配置.................................................................................................................30 4.4 业务流程和实验室管理 ............................