目录‘ 第一章绪论.........................“.…”…“.....................“.“二“......““.“..1 1.1选题背景及研究意义............,............................................................1 1.2研究内容.....,.......................................................................................1 1 . 3报告结构...................................................................................................2 1 . 4研究方法思路.....................................,...............................................2 第二章项目财务评价的基本方法二“…“….....................................................3 2.1项目评价的基础资料........................,..........................................,..…3 2.2项目盈利能力分析...................................................................................4 2.3项目偿债能力分析....................................,........................................6 2.4敏感性分析方法.......................................................................................7 2.5盈亏平衡分析方法...................................................................................8 第三章项目背景及市场预测.“.“.”…”........................”…“…“.“..…”…“二9 3.1项目背景...................................................、.......................,..,..9 3.2市场预测.................................................................................................10 3.2.1中国汽车行业整体状况分析..........................................................10 3.2.2各种车型的发展趋势................‘二‘...................................,.,11 3.2.3增压器的作用以及在国外的应用状况..........................................12 3.2.4我国增压器产品的市场状况及未来前景预测..............................13 3.2.5本次合资项目的市场定位...........;.…:.............;...................14 3.2.6竞争对手分析..................................................................................巧 3.2.7市场风险分析..............................,.............................................16 3 . 2.8项目的营销策略分析.............................................,..................17 3.2.9预测结论..........................................................................................18 3.3产品选型.................................................................................................18 第四章 ’ 项目方案及投资预算.…“二”.“.”...............”…“.”.…”“..…“..一“..…20 了目录目录 旦旦旦旦旦旦旦旦,旦旦,.................... 4.1项目方案..。。..…。...............‘..........。....................................加 4.1.1生产纲领......、.............................................................................20 4.1.2协作配套................................................................................。..20 4.1.3动能供应....。...............................................................................21 4.1.4技术费用..........................................................................................22 4.1.5主要设备汇总..................................................................................22 4.1.6建筑面积.................................,..................................................22 4.1.7人员.........................................‘..................................................23 4.1.8全厂耗水量..............................、...........................。................24 4 . 1.9采暖通风与空调投资.。...........卜..................,........................25 4.1.10动力工程投资估算........................................................................25 4.1.n电气工程投资估算.........................。.................。................25 4.1.12热工自动化投资估算............................................。.........。26 4.1.13计算机系统与通信工程投资估算................................................26 4.1.14外购能源.......。..............................................................。......27 4.1.巧人员培训与技术援助....................。..............................。....28 4.2投资估算............。.....................,..................................................28 4.2.1投资构成..........................................................................................28 4.2.2新增建设投资估算依据.......................................................。....29 4.3资金筹措。.......................................................................................30 第五章财务评价及结论.““.“““”.”.“”.””…“二”.”.“.…“二”…““.…。“.。.”.~二“31 5.1财务评价参数的选取.............................................................................31 5.1.1评价方法...............................................................................。....31 5.1.2项目计算期..........................................................................。。....31 5.1.3销售收入测算.。...............................................................。…。.…。31吉林大学工商管理硕士(MBA)学位报告 5.1.4产品成本及期间费用测算,.............................................................31 5.1.5流动资金估算..................................................································32 5.1.6税率的确定............................................................................··········32 5.2财务评价.................................................................................................犯 5.3其它分析.................................................................................................33 5 . 3.1偿债能力分析......................................................···.························33 5.3.2不确定分析..................................................................................···.33 5.3.3风险分析..........................................................................................34 5 . 4财务评价结论........................................................................····...··········51 第六章报告总结及展望.…“二“....”·········“····”··“·“…““”·“·”“·…52