Harvard Business School Management Consulting Club Case Interview Guide  Harvard Business School Management Consulting Club Case Interview Guide Cases contributed by Management Consulting Club and consulting companies. Note: Case guide is strictly for the use of current HBS Management Consulting Club members. No part of this document may be reproduced or transmitted in any form or by any means—electronic, mechanical, photocopying, recording, or otherwise—without the permission of HBS Management Consulting Club.  TABLE OF CONTENTS 简介：案例概述 1 案例框架概述 3 波特五力模型 4 市场营销/战略概念– 概述 6 市场营销/策略概念– THE 4 CS 7 市场营销/策略概念– THE 4 PS 24 市场营销/策略概念–贡献分析 28 市场营销/战略概念–市场规模和市场细分 29 操作概念回顾 30 盈利能力框架 31 有用的提示 32 练习案例 33 PRACTICE CASE 1 (RETAILER) 34