可行性研究是项目开展之前最为关键的部分，它引导了整个项目的工作方 针，包含了与该项目的市场、工程、自然、财务、风险等各方面的研究评价。 可行性研究是项目实施的参考指南，为企业实施战略提供方向，也能够预防一 定的风险，改善项目的经营环境，是项目获得成功的关键。房地产项目可行性 研究是房地产企业建设前期投资决策阶段的一项重要工作，是保证房地产建设 项目以最小的成本换取最佳经济效益的科学方法，房地产项目可行性研究工作 对房地产企业有着重要现实意义。本文研究的对象为 NN 房地产项目，房地产 项目有着特殊之处，它的运营受到多方面的制约和影响，从 1980 年开始房地产 行业的高速运转到次贷危机后的经济下行，处于模式转型中的支柱产业积极探 索更好的发展模式，许多学者与行业人员也在致力于相关的努力和摸索。房地 产开发可行性研究是以市场供需为立足点，以资源投入为限度，以科学方法为 手段，以系列评价指标为结果，是决定一个开发项目是否应该投资，并以最小 的投入获得最大的产出，为开发项目决策提供依据的一种科学分析方法。本文 希望能够通过可行性研究来推动项目的顺利开展。 本文第一章指出了 NN 房地产项目可行性研究的背景、国内外研究现状、研 究方法和意义；第二章提出了 NN 房地产项目可行性研究的相关理论，包括可行 性研究理论、项目融资理论、风险管理理论；第三章分析了 NN 房地产项目的文 化旅游市场、建设条件；第三章对项目融资方案、财务进行分析；第四章对项 目进行风险管理分析，得出了项目营业成本、收入以及风险管理等方面的可行 性，第五章对整个项目总体进行综合评价，得出项目可行性结论并指出本文的 研究意义，以及提出相关管理建议对同行业开展项目进行参考。 关键词：可行性研究；房地产行业；模式转型IV Abstract Feasibility study is the key part before the project carried out. It guides the work principle of the whole project, including the market, engineering, natural, finance，risk, etc.The feasibility study is the reference guide for the implementation of the project, and provides the direction for the enterprise implementation strategy, also can prevent certain risk, improve the operating environment of the project, is the key to project success. The feasibility study of real estate projects is an important work of the investment decision-making stage of the real estate enterprise. It is the scientific method that guarantees the real estate construction project with the minimum cost in exchange for the best economic benefits, the feasibility study of real estate enterprises have practical significance. The object of this paper is the NN real estate project, and the real estate project has some special features, its operation is restricted and influenced by many aspects,From 1980 began high-speed operation of the real estate industry to the sub-prime crisis in the economic downturn, The pillar industries in model transformation actively explore a better model of development, many scholars and industry personnel is also committed to the exploration. The feasibility study of real estate is based on market supply and demand for resources, by means of scientific methods, the series of evaluation index as a result, it is a scientific analysis method to determine It decides whether the project should be invested or not, and with the minimum input for maximum output. It is a provide scientific basis for project development decision-making .This paper hopes to make the project to be successful through the feasibility study. The first chapter of this paper points out background, research status, research methods and significance of the feasibility study of NN real estate project; the second chapter puts forward the theory of the feasibility study of NN real estate project, including feasibility study theory, project financing theory, risk management theory; the third chapter analyzes cultural tourism market and the conditions of the construction of NN real estate project;the third chapter analyzes the scheme of project financing, financial risk management; the fourth chapter analyzes risk management of the project, and concluded the project operating cost, income and risk management.The fifth chapter carries on the comprehensive evaluation to the whole project, draws the conclusion of the project feasibility and points out theV significance of this research, and puts forward the relevant management suggestion for the same industry to carry out the project. Keywords: The feasibility study;The real estate industry;Model transformationVI 目 录 摘要..........................................................................................................................II ABSTRACT...............................................................................................................III 第 1 章 导 论............................................................................................................1 1.1 研究背景和研究意义........................................................................................ 1 1.1.1 研究背景.....................................................................................................1 1.1.2 研究意义.....................................................................................................1 1.2 国内外研究现状................................................................................................ 2 1.2.1 国外研究现状.............................................................................................2 1.2.2 国内研究现状.............................................................................................3 1.3 研究思路和研究方法........................................................................................ 5 1.3.1 研究思路.....................................................................................................5 1.3.2 研究方法.....................................................................................................6 1.4 研究的创新与不足............................................................................................ 6 1.4.1 研究的创新点.............................................................................................6 1.4.2 研究的不足之处.........................................................................................7 第 2 章 NN 房地产项目可行性研究的相关理论.......................................................8 2.1 可行性研究理论................................................................................................ 8 2.2 项目融资理论.................................................................................................. 10 2.3 风险管理理论.................................................................................................. 10 第 3 章 NN 房地产项目市场与建设条件分析.........................................................13 3.1 环境分析.......................................................................................................... 13 3.2 文化旅游市场分析.......................................................................................... 15 3.3 SWOT 分析......................................................................................................... 16 3.4 自然条件.......................................................................................................... 17 3.5 建设内容和规模.............................................................................................. 17 3.6 工程设计.......................................................................................................... 18 第 4 章 NN 房地产项目融资方案与财务分析.........................................................20 4.1 融资方案.......................................................................................................... 20 4.1.1 投资估算...................................................................................................20VII 4.1.2 资金筹措...................................................................................................23 4.2 财务分析.......................................................................................................... 24 4.2.1 营业收入...................................................................................................24 4.2.2 总成本估算............................