96年以来,海南省积极调整产业结构,发展海南优势产业-一旅游业、农业。 党中央、国务院十分重视海南热带高效农业发展,海南省委、省政府颁发的一系列产 业政策有力地促进了海南热带高效农业的发展。 随着国有企业改革的深入,全国特大型企业金陵石化公司职工饱受着空前的压 力,为了企业的发展,不断尝试向其他行业扩展,高效农业就是其中之一。海南康苗 农业开发有限公司由金陵石化海南公司与金陵石化炼油厂共同出资组建,一期工程已 于2002年3月开始运作,该项目上马快,收益高。为将该项目做大做强,农业公司 必须抓紧进行项目可行性分析,为2003年扩大规模做好铺垫。 本文通过对康苗公司的介绍,论证了康苗公司现有经营班子有能力管理扩种750 亩香蕉园:通过对国际、国内香蕉种植情况以及宏观经济政策、海南产业导向的介绍, 论证了康苗公司扩大香蕉规模的必要性;通过对香蕉需求、价格优势分析及项目实施、 财务分析具体论述,论证了康苗公司发展香蕉产业的可行性。 关键词:香蕉扩大规模预测收益硕士报告海南康苗农业开发有限公司扩种750亩香蕉项目可行性研究 AbstfaCt Since1996,industrialstruetUreofHainanProvineehasbeenaetivelyadjustedto develoPitsPrePonderanttourismandagriculture.ThestatehasPaidmuehattentiontothe develoPmentofitstroPiealemeientagrieulture,which15beinggreatlyimProvedwiththe helPofaseriesofProvineialindustrialPolieies. WiththedeePeningofthereformofstate一runente甲rises,JinlingPetroehemieal Corporation(JLPee),thestategiantenterprise,15sufferingunPreeedentedPressure,and15 keePingtryingdealingwithotherindustries,amongwhieh15theeffieientagrieultUre. HainanKangmiaoAgrieultureDeveloPmentCo.Ltd.,eofinaneedbyJLPee’5HainanCo. anditsRefinery,itsfirstPhaseProjeethasbeenPutintooPerationsineeMareh2002·The ProjeethastheeharacteristiesofoPeratingfastandgaininghigh.Inordertoenlargethe Projeet,theagrieultureeo.hastoanalyzethefeasibilityassoonasPossibletomake suffieientPreParationfortheseale一uPoftheProjeetin2003. In而5article,theKangmiaoCo.wasintrodueed,demonstratingthatthecuxrentstaff oftheeomPany15eaPableofmanagingenlarged750mubananas;BananaPlanting 51加ationbothhomeandabroad,macroeeonomiePolieiesandHainan,5industry orientationweregiven,demonstratingtheneeessityforKangmiaoCo.toenlargeits banana’5Plantingseale:besides,banana,5demand,PrieePredominaneeanalysis,Projeet imPlementationandfinaneeanalysiswerehereindiseussed,demonstratingthefeasibility forKangmiaoCo.todeveloPbananaindustry. Keywords:bananaseale叩foreeastineome 立硕士报告海南康苗农业开发有限公司扩种750亩香蕉项目可行性研究 目录 1.前言············································································“、‘·······1 2 . 康苗公司简介·················································································2 2.1概况·······················································································2 2 . 2发展历程·················································································2 2.3康苗公司的管理体系·······························································3 2.4康苗公司人力资源状况·······························································3 2.5康苗公司薪酬制度·····································································4 3.项目产品国际、国内生产情况分析,·····················································5 3.1项目产品—香蕉介绍···········,····································,···”.””““53.2世界香蕉概况···········································································6 3 . 3中国香蕉概况··········,································································7 4.项目的技术分析···········································································9 4.1建设项目概况········································································9 4.2项目建设条件········································································10 4.3项目实施方案····,···································································13 4.4项目组织管理及实施进度··············································~·········16 5.市场供求预测及竞争对手分析·························································18 5 . 1市场供求预测········································································1S 5.2竞争对手分析········································································21 5 . 3产业政策及宏观经济政策分析···················································22 6.项目投资估算与资金筹措分析·························································27 6 . 1固定资产投资估算·······························································27 6 . 2流动资金估算·····································································27 6 . 3项目新增总投资分析·······························································28 6.4资金筹措······························································”·········28 7 . 项目的经济分析···········································································29 7.1评价的依据和基本数据····························································29 7.2财务计算和经济评价·······························································29 7.3盈亏平衡分析········································································31 7.4敏感性分析···········································································32 7.5经济分析结论········································································33 令硕士报告海南康苗农业开发有限公司扩种750亩香蕉项目可行性研究 3536结束语 致谢二