随着经济的发展和人民群众生活水平的不断提高，人们对营养的要求也越来 越高，对肉类产品从偏向于脂肪型逐渐向高营养瘦肉型转变。羊肉是一种瘦肉多 且营养价值高的食品，深受人们的喜爱。由于市场需求量的增加，大大的促进了 肉羊业的兴起和发展。为了适应市场发展的需要，牧源畜牧业发展有限公司董事 会和管理层在对市场进行了大量的调研基础上，提出了实施优质肉羔羊养殖基地 建设的项目。以拓宽企业发展的空间，为市场提供优质的肉羔羊产品，满足人们 日益扩大的消费需求，带动周边农牧民增收致富。 牧源畜牧业发展有限公司坐落于内蒙古自治区锡林郭勒盟政府所在地锡林浩 特市，厂区位于锡林浩特市东北部的“万亩基地”。项目计划建造存栏量 6 万只 肉羊的标准化养殖基地，每年直接为牧源畜牧业发展有限公司提供 7 万只优质育 肥羔羊，为周边农牧户提供 1 万只基础母羊，通过示范带动作用逐步形成年出栏 量 20 万只优质肉羔羊的产业规模。本项目预计总投入资金为 3897.66 万元，项目 正常运营年份，计划实现销售收入 4011 万元。 牧源畜牧业发展有限公司肉羊项目可行性研究报告从五个方面展开论述，第 一部分是内蒙古肉羊产业发展现状，包括内蒙古肉羊产业发展的基本状况和特征； 第二部分是牧源肉羊项目立项基本情况，包括建设条件、优劣势分析、项目单位 基本情况、市场分析和销售方案；第三部分是牧源肉羊项目建设计划，包括建设 方案、概算与资金来源和项目组织与管理；第四部分是牧源肉羊项目投资评价， 包括财务评价、环境影响评价和产业化经营与农民增收效果评价；第五部分是可 行性研究的结论与建议。 本项目建设目标明确、措施可行，市场前景广阔。经过本公司全体员工的奋 斗努力，一定会在项目计划期内圆满完成。从而为地区的经济发展和农牧民的增 收致富做出积极的贡献。 关键词，肉羊，可行性研究，报告II Abstract With the improvement of people's living standard, great changes have taken place in structure of meat also, from the past lard type to lean. Lean meat more than pork, mutton and high nutritional value, is quite popular among people, due to the demand of the market is greatly promoted in the rise and development of the meet sheep industry. Muyuan Animal Husbandry Development co., LTD., the board of directors and management through detailed market research combined with its own development strategy, is proposed to implement the high quality meat sheep breeding base construction as soon as possible, in order to ensure future supplies of raw materials quality and stability, and ensure the long-term industrialization development. Muyuan Animal Husbandry Development co., LTD is located in the seat of Xilinhot area of Inner Mongolia autonomous region government combining, the factory is located in the northeast of combining ten thousand mu of pastoral areas. Build an amount of 60000 only the standardization of meet sheep breeding base, annual direct source for the company 70000 to provide high quality lamb fattening, basis of the surrounding farmers 10000 ewes, through demonstration drive gradually formed such 200000 only high quality lamb meat industry. The project total investment is 38.9766 million yuan, the year of the normal operation of the project, plan to achieve sales revenue of 40.11 million yuan. Muyuan Animal Husbandry Development co., LTD, for the project feasibility study report from five aspects, the first part is the current situation of the development of Inner Mongolia meet sheep industry development present situation, including the basic situation and characteristics of Inner Mongolia meet sheep industry development; The second part is the source of meet sheep project basic situation, including the construction conditions, advantages and disadvantages analysis, project units basic situation, market analysis and sales plan; The third part is the source for project construction plan, including construction plan, budget and capital source and project organization and management; The fourth part is the source for project investment evaluation, including financial evaluation, the environmental impact assessment and the industrialization and peasants' income effect evaluation; The fifth part is the conclusionIII of feasibility study and proposal. The project construction of the clear goal, the wide prospect of market, reasonable technology route, the economic benefit is remarkable, the source for Muyuan Animal Husbandry Development co., LTD. Provide stable and high quality source of sheep protection at the same time, to speed up the project area meet sheep industry development, promote the adjustment of agricultural structure, rich farmer out of poverty, rural surplus labor transfer has positive significance. Key words: Meet Sheep,Feasibility Study,ReportIV 目 录 第一章 引言...................................................................................................................1 1.1 选题背景与意义................................................................................................1 1.1.1 研究背景.................................................................................................1 1.1.2 研究意义.................................................................................................4 1.2 研究范围、内容和方法....................................................................................6 1.2.1 研究范围.................................................................................................6 1.2.2 研究方法.................................................................................................6 1.2.3 研究内容.................................................................................................7 第二章 内蒙古肉羊产业发展现状...............................................................................8 2.1 内蒙古肉羊产业发展的基本状况....................................................................8 2.2 内蒙古肉羊产业发展特征................................................................................9 第三章 牧源肉羊项目立项基本情况.........................................................................12 3.1 牧源肉羊项目建设条件..................................................................................12 3.1.1 项目区概况...........................................................................................12 3.1.2 资源状况...............................................................................................12 3.1.3 社会经济...............................................................................................13 3.1.4 产业关联度...........................................................................................14 3.2 项目建设条件优劣势分析..............................................................................14 3.2.1 优势.......................................................................................................14 3.2.2 劣势.......................................................................................................15 3.2.3 解决方案...............................................................................................15 3.3 项目单位基本情况..........................................................................................16 3.3.1 概况.......................................................................................................16 3.3.2 研发能力...............................................................................................17 3.3.3 财务状况...............................................................................................17 3.3.4 法人代表基本情况...............................................................................17 3.4 市场分析与销售方案......................................................................................17 3.4.1 市场分析...............................................................................................17 3.4.2 市场风险分析.......................................................................................20V 3.4.3 销售策略、方案和营销模式...............................................................21 第四章 牧源肉羊项目建设计划.................................................................................22 4.1 牧源肉羊项目建设方案..................................................................................