十九大报告指出,农业、农村、农民问题是关系国计民生的根本性问题,必须始终把 解决好“三农”问题作为全党工作重中之重。发展大明江乡村生态旅游,可以通过发挥自 然资源优势的方式,保护乡村生态环境。该项目以习近平新时代中国特色社会主义思想为 指导,以满足人民群众日益增长的旅游休闲消费需求和更好的生态环境需要为目标,以生 态环境保护及和谐社会建设为前提,以自然体验、自然教育、森林康养为核心,以完善生 态旅游配套服务体系为支撑,坚持尊重自然、顺应自然、保护自然,强化社区参与,注重 协调利益相关者之间的关系,打造具有特色的生态旅游产品,推动人与自然、社会经济和 文化的和谐发展。 项目划分为四个大的功能分区,即分别为管理服务区、一般游憩区、核心景观区和生 态保育区。项目中建筑过程中,主要的建设内容在管理服务区和一般游憩区,核心景观区 主要利用原有的设施开展环境冲击低的游憩活动,生态保育区不进行建设。根据项目地自 然与文化资源分布、产业发展基础、景观结构框架,将其空间发展格局概括为“1+2+2” 模式,即“打造一个游客服务中心、两个功能完备的主题区、两个森林游憩体验环和丛林 穿越探险环”。 该项目建设按照统一规划、分期实施的指导原则,为强化规划的可操作性,保障庄园 的可持续发展,项目开发建设分三期,一期2019-2020年,二期2021-2025年,三期为 2026-2030年。项目采取“农民+企业+社区”三位一体的模式,实行“统一划片建设,统 一科学管理,统一运营维护,统一技术培训,统一销售服务”五统一的管理。 项目总投资8270万元,建设期内年均成本5256.7万元,年均利润767.3万元,该项 目的发展和多种经济的开发,不仅将吸引大量的游客前来旅游观光,促进和带动当地第三 产业与相关产业的发展,而且还将为当地提供众多的就业机会,为拉动当地经济发展,增 加人民收入,促进当地的人们脱贫致富和促进社会稳定起到重要的作用。 关键词:乡村生态旅游;可行性研究;湖南省永州市大明江村 IABSTRACT ThereportofThe19thNationalCongressofCPCpointedoutthattheproblemsofagriculture, countrysideandpeasantsarefundamentalissuesrelatedtothenationaleconomyandpeople's livelihood.Wemustalwaystakesolvingtheproblemsofagriculture,countrysideandfarmersas thetoppriorityoftheParty'swork.Thedevelopmentofruraleco-tourisminDarningRivercan protecttheruralecologicalenvironmentbygivingfullplaytotheadvantagesofnatural resources.GuidedbyXiJinping'ssocialistideologywithChinesecharacteristicsinthenewera, theprojectaimstomeetthegrowingdemandofthepeoplefortourismandleisureconsumption andbetterecologicalenvironment,takestheprotectionofecologicalenvironmentandthe constructionofaharmonioussocietyasthepremise,takesnaturalexperience,naturaleducation andforesthealthasthecore,andimproveshealth.Supportedbythesupportingservicesystemof ecotourism,weshouldadheretorespectingnature,conformingtonature,protectingnature, strengtheningcommunityparticipation,focusingoncoordinatingtherelationshipbetween stakeholders,creatingecotourismproductswithcharacteristics,andpromotingtheharmonious developmentofhumanandnature,socialeconomyandculture. Theprojectisdividedintofourmajorfunctionalzones,namely,managementservicearea, generalrecreationarea,corelandscapeareaandecologicalconservationarea.Intheconstruction processoftheproject,themainconstructioncontentsaremanagementserviceareaandgeneral recreationarea.Thecorelandscapeareamainlyusestheoriginalfacilitiestocarryout recreationalactivitieswithlowenvironmentalimpact,whiletheecologicalconservationarea doesnotcarryoutconstruction.Accordingtothedistributionofnaturalandculturalresources, thebasisofindustrialdevelopmentandtheframeworkoflandscapestructure,thespatial developmentpatternoftheprojectsiteissummarizedasM1+2+2mode,thatis,tobuilda touristservicecenter,twofullyfunctionalthemeareas,twoforestrecreationexperiencerings andjunglecrossingexplorationrings. Accordingtotheguidingprinciplesofunifiedplanningandphasedimplementation,inorderto strengthentheoperabilityofplanningandensurethesustainabledevelopmentofmanor,the projectdevelopmentandconstructionaredividedintothreephases,thefirstphaseis2019-2020, thesecondphaseis2021-2025,andthethirdphaseis2026-2030.Theprojectadoptsthetrinity modelofpeasant+enterprise+community,andimplementsthefiveunifiedmanagementof II unifiedpartitionconstruction,unifiedscientificmanagement,unifiedoperationand maintenance,unifiedtechnicaltraining,unifiedsalesservice. Thetotalinvestmentoftheprojectis82.7millionyuan,withanaverageannualcostof52.567 millionyuanandanaverageannualprofitof76.73millionyuan.Thedevelopmentoftheproject andthedevelopmentofvariouseconomieswillnotonlyattractalargenumberoftourists, promoteandpromotethedevelopmentofthelocaltertiaryindustryandrelatedindustries,but alsoprovidenumerousemploymentopportunitiesforthelocalpeople.Itplaysanimportantrole instimulatinglocaleconomicdevelopment,increasingpeople'sincome,promotinglocalpeople togetridofpovertyandbecomerich,andpromotingsocialstability. Keywords:RuralEcotourism;FeasibilityStudy;DamingjiangVillage,YongzhouCity, HunanProvince in目录 mmi ABSTRACTII 1前言1 1.1项目背景1 1.2项目意义2 1.3项目地点和用地 3 1.4项目编制依据 3 2发展现状与相关研究 5 2.1发展现状5 2.2相关研宄6 3项g所在地基本情况 9 3.1自然条件9 3.2交通区位9 3.3社会经济条件 9 3.4旅游业发展情况 10 3.5旅游资源概况 11 4市场分析及预测 13 4.1市场整体趋势 13 4.2客源市场定位 13 4.3市场预测14 5SWOT分析及发展定位 16 5.1SWOT分析16 5.2指导思想18 5.3发展目标18 5.4产业定位18 5.5发展思路19 6项目总体方案21 6.1项目建设原则 21 6.2空间格局22 i6.3项目建设内容 22 6.4项目实施进度及内容 28 6.5组织机构28 6.6经营模式30 7效益分析与风险评估 31 7.1经济效益31 7.2社会效益36 7.3生态效益36 7.4风险评估37 8结论与建议39 8.139 8.2舰39