随着 2022 冬奥会的到来，我国冰雪体育产业将进入黄金时代，三亿人上 冰雪的战略目标，将带来巨大的发展机遇。齐齐哈尔作为一座拥有悠久冰雪 发展历史、先天地理优势、雄厚装备制造基础的城市，迎来了发展冰雪体育 产业的良好机遇。制定科学系统的冰雪体育产业发展战略，对于加速发展冰 雪体育产业，推动城市发展、经济振兴具有重要意义。 本文介绍了齐齐哈尔概况，从冰雪体育资源、项目开发、产业发展三个 方面，介绍了齐齐哈尔市冰雪体育产业发展的现状，综合运用了 PEST 分析 法、SWOT 分析法，对齐齐哈尔市冰雪体育产业当前面临的内外部环境进了 全方位分析，深刻阐明了冰雪体育产业的优劣势，以及面临的机会与挑战， 为齐齐哈尔市冰雪体育产业战略的制定奠定了基础。本文基于对于齐齐哈尔 冰雪体育产业的分析情况，探索提出了齐齐哈尔市冰雪体育产业发展战略。 战略立足齐齐哈尔地方实际，放眼冰雪体育产业发展趋势，对于大力发展冰 雪体育制造业、冰雪旅游业、冰雪运动产业做了科学规划，最终提出了齐齐 哈尔冰雪体育产业发展的实施方案，在此基础上，又制定了相应保障措施。 本文对于东北地区非省会城市发展冰雪体育产业具有一定的借鉴意义， 对于促进齐齐哈尔冰雪体育制造业、冰雪旅游业、冰雪运动产业的持续健康 发展具有现实意义。 关键词：冰雪体育制造；冰雪运动；冰雪旅游；SWOT哈尔滨工业大学工商管理硕士学位论文 - II - Abstract With the arrival of the 2022 Winter Olympic Games, China's ice and snow sports industry will enter the golden age. The strategic goal of 300 million people on ice and snow will bring great opportunities for development. Qiqihar as a city with a long history of ice and snow development, congenital geographical advantages and strong equipment manufacturing foundation, ushered in a good opportunity to develop ice and snow sports industry. To formulate a scientific and systematic development strategy of ice and snow sports industry is of great significance for accelerating the development of ice and snow sports industry, promoting urban development and economic revitalization. This paper introduces the general situation of Qiqihar. From three aspects of ice and snow sports resources, project development and industry development, it introduces the current situation of the development of ice and snow sports industry in Qiqihar city. It comprehensively uses PEST analysis method and SWOT analysis method to analyze the current internal and external environment of the ice and snow sports industry in Qiqihar city, and deeply expounds the advantages and disadvantages of the ice and snow sports industry. As well as the opportunities and challenges, it laid a foundation for the formulation of the ice and snow sports industry strategy in Qiqihar. Based on the analysis of the ice and snow sports industry in Qiqihar, this paper explores and puts forward the development strategy of the ice and snow sports industry in Qiqihar. Based on the local reality of Qiqihar and the development trend of ice and snow sports industry, the strategy has made a scientific plan for vigorously developing ice and snow sports manufacturing industry, ice and snow tourism industry and ice and snow sports industry. Finally, the implementation plan for the development of ice and snow sports industry in Qiqihar has been put forward, and on this basis, the corresponding safeguard measures have been formulated. This paper has a certain reference significance for the development of ice and snow sports industry in non-provincial capital cities of Northeast China, and has practical significance for promoting the sustainable and healthy development哈尔滨工业大学工商管理硕士学位论文 - III - of ice and snow sports manufacturing industry, ice and snow tourism industry and ice and snow sports industry in Qiqihar. Keywords: ice and snow sports manufacturing, ice and snow sports, ice and snow tourism, SWOT哈尔滨工业大学工商管理硕士学位论文 - IV - 目 录 摘要...............................................................................................................................I Abstract..........................................................................................................................II 第 1 章 绪论................................................................................................................... 1 1.1 研究背景及意义.................................................................................................1 1.1.1 研究背景.......................................................................................................1 1.1.2 研究目的及意义..........................................................................................2 1.2 文献综述..............................................................................................................2 1.2.1 国外研究现状..............................................................................................2 1.2.2 国内研究现状..............................................................................................3 1.2.3 文献述评.......................................................................................................4 1.3 概念界定..............................................................................................................5 1.4 研究内容和方法.................................................................................................5 1.4.1 研究内容.......................................................................................................5 1.4.2 研究方法.......................................................................................................6 第 2 章 齐齐哈尔市冰雪体育产业发展的内部条件分析...........................................7 2.1 齐齐哈尔市概况.................................................................................................7 2.2 齐齐哈尔市冰雪体育产业资源分析...............................................................8 2.2.1 自然资源.......................................................................................................8 2.2.2 人文资源.......................................................................................................9 2.2.3 基础设施资源..............................................................................................9 2.2.4 冰雪人才资源............................................................................................10 2.3 齐齐哈尔市冰雪体育产业项目与产品分析.................................................11 2.3.1 冰雪旅游项目............................................................................................11 2.3.2 民俗传统项目............................................................................................11 2.3.3 冰雪体育产品............................................................................................11 2.4 齐齐哈尔市冰雪体育产业发展现状分析....................................................12 2.4.1 齐齐哈尔市冰雪旅游产业发展现状分析..............................................12 2.4.2 齐齐哈尔市冰雪体育运动产业发展现状分析....................................14 2.4.3 齐齐哈尔市冰雪体育制造产业发展现状分析....................................14 2.5 齐齐哈尔市冰雪体育产业发展优势与劣势分析.......................................15哈尔滨工业大学工商管理硕士学位论文 - V - 2.5.1 齐齐哈尔市冰雪体育产业发展优势..................................................... 15 2.5.2 齐齐哈尔市冰雪体育产业发展劣势..................................................... 16 2.6 本章小结............................................................................................................18 第 3 章 齐齐哈尔市冰雪体育产业发展的外部环境分析.........................................19 3.1 齐齐哈尔市冰雪体育产业发展的总体环境分析.......................................19 3.1.1 政治环境.....................................................................................................19 3.1.2 经济环境.....................................................................................................21 3.1.3 社会环境.....................................................................................................22 3.1.4 科技环境.................................................................